Issue link: http://winesandvines.uberflip.com/i/437909
combined. Pinot Noir looked especially promis- ing as the No. 3 varietal in sales at this price point and by far the fastest growing with a 32% increase in sales value. The Pinot Noir gain came largely from do- mestic brands, while imports from New Zealand did a lot to boost Sauvignon Blanc's progress. New Zealand wines in total grew by 23% in the year-long period, and those were heavily influ- enced by Sauvignon Blanc. For table wines, domestic products held 81% market share in value vs. imports at 19%. California alone accounted for 73% market share. Italy was the source of the most imports sold off-premise in the United States, accord- ing to IRI. Italians wines had a 6% share; Australian wines 5%, and Washington state wines also represented 5% of the market share. Two South American countries (Chile and Argentina) were virtually tied in market share with just under 2% each. Sales of Chilean wine dropped by 3% in 52 weeks, while sales of Argentine wines grew by 6%. Oregon ac- counted for 1% market share and Texas 0.4%. In the sparkling wine category, domestic bubbly sales grew respectably, gaining 6% and claiming 56% market share, but imported spar- kling wine grew by 10% and held 44% market share. Italian sparkling wine was the leader in imports, with 25% market share and sales growth of 22%. Brut "flavor" was the biggest selling style of bubbly, with 40% market share and 11% sales growth. —Jim Gordon METRICS January 2015 Wines&Vines 13 Direct-to-Consumer 12-Month total of DtC Shipments approaches $1.8 Billion D irect-to-consumer shipments of wine in November grew 21% in value com- pared to November 2013 and pushed 12-month sales to nearly $1.8 billion, which was 16% higher than a year ago. Shipments dipped slightly in November from their usual annual high point in October but still reached $274 million compared to $225 million in November 2013, according to the Wines & Vines/ShipCompliant Model. Vol- ume in 9-liter cases grew 12% from a year ago. The accompanying bar chart shows consum- ers spent the most dollars on wine shipments priced $30-$59.99 per bottle, though wines priced even higher were not far behind. Com- pared to retail store sales, where $8-$10.99 is the most popular price point, DtC shipments are a higher priced and lower volume business. Within the $30-$59.99 segment, Pinot Noir had the largest share by value, followed by Cabernet Sauvignon and red blends (see ac- companying donut chart). But it's a diverse category, with four other varietals holding at least a 4% share and a big assortment of "all others" claiming 19% share, which is as much as Cabernet Sauvignon. —Jim Gordon DtC ShIPmentS by bOttle PrICe Source: Wines Vines Analytics/ShipCompliant model. 12 months through Nov. 2014. $ Millions 0 $100 $200 $300 $400 $500 $600 $100 Plus $60-$99.99 $30-$59.99 $20-$29.99 $15-$19.99 Under $15 DtC ShIPmentS WIthIn $30-$59.99 Segment 19% All Others Source: Wines Vines Analytics/ ShipCompliant model. 12 months through Nov. 2014. 7% Zinfandel 9% Chardonnay 12% Red Blends 19% Cabernet Sauvignon 25% Pinot Noir 5% Syrah 4% Merlot 0 $20 $40 $60 $80 $100 Off-PremISe SaleS fOr $20-PluS Source: Wines Vines Analytics. 52-week table wine results ending Nov. 30, 2014, at multiple-outlet and convenience stores Cabernet Sauvignon Chardonnay Pinot Noir Pinot Gris Red Blends Sauvignon Blanc Zinfandel Merlot Syrah 0 5% 10% 15% 20% 25% 30% 35% Off-PremISe grOWth fOr $20-PluS Source: Wines Vines Analytics. 52-week table wine results ending Nov. 30, 2014, at multiple-outlet and convenience stores Cabernet Sauvignon Chardonnay Pinot Noir Pinot Gris Red Blends Sauvignon Blanc Zinfandel Merlot Syrah $ Millions