When Ben Banks with Sovereign Estate Wine in Waconia, Minnesota, was looking
for a way to quickly print and apply their wine labels, he turned to Primera's LX900
Color Label Printer and AP362 Label Applicator.
"There are a lot of times when we're doing a very small run, a test batch or special
reserve, where we're not going to print 2000 labels. It just made sense to have our
own label printer here. We like to turn things around quickly and by keeping it in
house, we get better quality and we don't have extras. We print just what we need.
We had learned the hard way that hand labeling is not the way to go. We
picked up the applicator and it work perfectly. We don't have to worry about
misalignments. That's a big thing because when people are looking at wine on
the shelf, the more consistent it looks, the higher quality it's perceived. People
buy more of it."
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It's really fast and the colors have
always been right where I want them.
"
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Watch the case study: www.primeralabel.com /SovereignEstateWine