Issue link: http://winesandvines.uberflip.com/i/400294
M E T R I C S M E T R I C S C hicago, Ill.—Domestic table wine gained 1 percentage point in market share compared to imports in off- premise accounts during the past year, while domestic sparkling wines lost 3 points to imports, according to IRI. The table wine gain was much more sig- nificant in dollars, since table wine sales were 11 times larger than sparkling wine sales during the period ending Sept. 7. The 1% gain in market share related to 6% sales growth for domestic table wine and just 1% for imports during the previous 52 weeks, as reported by the Chicago-based market-research firm. California alone held 73% market share in table wine, followed by Italy as the leading import country and Australia, both of which shrank slightly in market share, and Washington, which gained less than 1% in market share but grew 8% in sales. New Zealand increased its market share by less than 1% but increased its sales by 22% from a relatively small base. In volume terms, domestic table wine held an 83% market share, as volume grew by 3.2% to 102 million 9-liter cases in the multi-outlet and convenience stores that IRI monitors via checkstand scan data. Imported volume dropped by 3%. In the sparkling wine category, both domestic and imported categories grew in sales—5% for domestic and 11% for imported. The volume gains were 4% and 10%, respectively. It is not surprising to see that prices per bottle rose—13 cents for domestic and 17 cents for imported sparkling. Italy held 29% market share of spar- kling sales, while France had 10% and Spain 5%. Prosecco was the fastest grow- ing sparkling wine type, increasing sales by 38%. Off-premise sales of domestic wine in general, combining table and sparkling wines, grew 5% in the four weeks ending Sept. 7 compared to the similar period in 2013, and grew 6% in the most recent 52 weeks. —Jim Gordon W i n e s & V i n e s n O V e M B e R 2 0 1 4 13 U.S. Table Wine Gains 1 Point in Off-Premise Market Share TTB LABEL APPROVALS Low per-label costs Gov't. Liaison Negotiations or Footwork Reasonable Hourly Rates TRADEMARK SEARCHES As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. Phone or write for details. 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted www.trademarkinfo.com Since 1957 GovtLiaison_Dir08 11/29/07 2:00 PM Pag Toll-Free: 877.552-4828 909-464-1373 • Fax: 909-464-1603 For your nearest dealer, contact: AGLOK™ …the agricultural fastener for VINEYARD & ORCHARD TYING & TRAINING The AgLok is available in: • 11.5" strips • 150' belt-mounted boxes • 500' spools. AgLok specs: • Thickness: 1/16 in. • Width: 3/8 in. • Links per foot: 14 • Tensile strength: 34.6 lb. • Color: black - UV stabilized W&V Aglok Ad 7 2014_W&V WV Ad 11/00 7/18/14 52-week sales ending Sept. 7, 2014, at multiple outlet and convenience stores. Source: , Wines & Vines Off-Premise Sparkling Wine Sales n Domestic n Imported 12% 10% 8% 6% 4% 2% 0 GrOWth rate Market share Imported 46% Domestic 54% 52-week sales ending Sept. 7, 2014, at multiple outlet and convenience stores. Source: , Wines & Vines Off-Premise Table Wine Sales n Domestic n Imported 12% 10% 8% 6% 4% 2% 0 GrOWth rate Market share Domestic 81% Imported 19% Market Share by Wine Type Source: , Wines & Vines Sparkling Wine Sales 8% Table Wine Sales 92% Includes domestic and imported 52-week sales ending Sept. 7, 2014, at multiple outlet and convenience stores.