Issue link: http://winesandvines.uberflip.com/i/400294
M E T R I C S Off-premise sales of domestic wine (table and sparkling) grew 5% in the four weeks ending Sept. 7 compared to the same period in 2013. Wine Industry Metrics Latest Metrics Complete metrics data is available at: winesandvines.com/metrics A September increase in winery job postings of 14% compared to September 2013 was driven by winemaking and hospitality jobs. Wine Industry Metrics Source: IRI, ShipCompliant, Winejobs.com, Wines Vines Analytics Off-Premise sales Month 12 Months Sept. 2014 $575M $7,743M Sept. 2013 $541M $7,311M Direct-to-consumer shipments Month 12 Months Sept. 2014 $163M $1,708M Sept. 2013 $141M $1,538M Winery Job index Month 12 Months Sept. 2014 166 226 Sept. 2013 145 192 + 5% + 6% + 11% + 18% + 14% + 16% 12 W i n e s & V i n e s n O V e M B e R 2 0 1 4 Napa Direct-to-Consumer Shipments More Than Double Sonoma Values The value of DtC shipments from Napa wineries for the 12 months ending in September totaled $820 million. This more than doubled sales values by Sonoma wineries and was 12% higher than a year ago. DtC shipments from Sonoma grew by 5%. Overall DtC shipments in September alone totaled $163 million for 357,000 case equivalents. The average bottle price was $38.01, down from $38.92 a year ago. September Metrics Reflect Demand Wine sales and winery job activity continued to grow in September and for the most recent 12-month period, painting a positive picture for the U.S. wine industry. The Winery Job Index's 18% annual growth rate was the highest metric, reflect- ing wineries' continuing need for more employees to meet the rising demand for wine. Direct-to-consumer shipments began to reflect the seasonal sales spike, and off-premise sales grew steadily. Off-Premise Sales Source: , Wines & Vines $ Millions $800 $750 $700 $650 $600 $550 $500 $450 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 + 5% September DtC shipments more than doubled compared to August, rising 16% from September 2013. Winery Job Index winejobs.com Index Source: winejobs.com 300 250 200 150 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 + 14% Direct-to-Consumer (DtC) Shipments $250 $200 $150 $100 $50 Source: Wines & Vines/ShipCompliant Model $ Millions 2013 2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec + 16% Source: Wines & Vines/ShipCompliant DtC Shipments by Winery Region 24 months ending September 2014 Napa Sonoma Rest of CA Oregon Washington Rest of U.S. $ Millions 0 $200 $400 $600 $800 $1,000 n 2014 n 2013