Issue link: http://winesandvines.uberflip.com/i/279499
W i n e s & V i n e s A P R i L 2 0 1 4 25 New winemaker at Chateau Morrisette Brian Cheeseborough is the new enologist and winemaker at Château Morrisette win- ery in Floyd, Va. Cheeseborough is a former winemaker for Vigno- bles Garcin, a collec- tion of chateaux in the Bordeaux region of F r a n c e , a s w e l l a s B o d e g a P o e s i a i n Mendoza, Argentina. Details: thedogs.com. Gusmer to partner with Pacific Ozone Gusmer Enter- prises, based in Fresno, Calif., is now selling ozone g e n e r a t o r s b y Benicia, Calif.-based Pacific Ozone through a new collaboration between the two compa- nies. Pacific Ozone manufactures air-cooled, corona discharge ozone generators and inte- grated ozone systems. Gusmer will be selling the company's PC series of portable generator carts that are designed for barrel washing, tank sanitation, surface disinfection and clean- in-place systems for tanks and piping. Details: gusmerenterprises.com. VingDirect partners with bLoyal VingDirect in Santa Rosa, Calif., formed a partnership with bLoyal to help wineries integrate and increase their direct-to-con- sumer sales. "Through bLoyal's platform, which incents the capture of customer information and loyalty engagement, we're able to help wineries create strategic and targeted marketing efforts that deliver results," Tammy Boatright, president of VingDirect, said in a statement announcing the partnership. Details: vingdirect.com. New executives at Wine.com Wine.com announced Peter Elarde is the company's new chief marketing officer and Greg Tatem is the new vice president of engineering. Elarde is the former chief mar- keting officer and head of product and user experience at Shutterfly. Prior to joining Wine.com in San Francisco, Calif., Tatem oversaw the e-commerce platform for Williams-Sonoma. Mercier names Tim Olson sales manager French cooperage Mercier has promoted Tim Olson to sales manager for California. Olson joined the com- pany as a sales agent in January 2013. He is now responsible for all sales and marketing, which includes serving existing customers and developing new rela- tionships. Details: tonnellerie-mercier.com. Heritage to sell Vino Vessel Heritage Barrels, which represents several coo- pers in North America, announced it would also sell concrete tanks built by Vino Vessel in Paso Robles, Calif. Napa-based Heritage Bar- rels will represent Vino Vessel throughout North America except for San Luis Obispo County, Calif. Details: heritagebarrels.com. CORRECTION In the March 2014 issue of Wines & Vines, a photo credit was left off the story "Soil Moisture and Mineral Nutrient Status" in the Practical Winery & Vineyard section. Photos should have been credited to Mark Green- span. Wines & Vines regrets the omission. Tokyo Sapporo Osaka Hiroshima Nagoya Japan S U P P L I E R S Tim Olson Brian Cheeseborough © 2013 StaVin Inc. StaVın Inc, P.O.Box 1693, Sausalito,CA 94966 (415) 331-7849 f (415) 331-0516 stavin.com For over twenty years we've searched the world to source the very fi nest oak known to wine. Our hikes through numerous forests in countries on two continents have yielded fi ndings some winemakers consider treasure. Such travels have shown us the rewards of perseverance, and the importance of variety. Because even the most delicious wines don't always taste the same. ® A P R I L N E W S