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METRICS The Flash Report Latest Flash Data Complete flash data is available to subscribers: winesandvines.com/flash Flash Offers Surge in September Flash SiteS COMPARED FOR September Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, Sept. 2013 A special Labor Day sales event by leading flash reseller Invino contributed to a 17% increase in total offers of domestic wines by wine flash sales sites in September. The 559 offers made by all flash resellers monitored by Wines Vines Analytics topped the 476 in September 2012 and made the highest monthly total in 2013 so far. Invino's 201 offers for wines from 126 unique U.S. wineries represented 36% of the total offers. Pinot Noir is often the second most offered wine by flash resellers and accounted for 18.5% of the 5,171 total offers made during the past 12 months. More than 80% of these Pinot Noir wines were from wineries in California, and half of those were in Sonoma County. Oregon accounted for just 16% (or 143) of the Pinot Noir offers. —Andrew Adams No. of Offers for Pinot Noir by Flash Price Offers for Pinot Noir by Flash Resellers Flash No. of Domestic ResellerSeptember Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 Wine Spies Wine Woot Wines Til Sold Out WineShopper Average Flash Average Pageviews* Price (750ml) Discount (000) 8$37.7940% 1 201$25.6636% 79 17$32.3242% 77 74$23.9744% 53 29$20.2924%301 28$28.1034% 8 37$18.4747%315 60$22.6952%277 19$15.3927% 90 Invino Price Per Bottle $100plus $50-$99 Last Call Wines 3 Lot 18 26 470 $20-$49 308 $15-$19 150 $6-$14 0 Pinot Noir Wine Spies Wine Woot Wines Til Sold Out WineShopper All Other Wines All Others 100 200 12 months through September 2013 Source: Wines Vines Analytics 0 300 400500 200 400 600 800 1,0001,200 12 months through September 2013 Source: Wines Vines Analytics Flash Discounts for a Sample of Pinot noir offered in september Discount Winery/Brand Winery Varietal/Type Vintage Winery StateRetail Flash Price Winery Size Flash In CasesSite 17% W. H. Smith Wines CA Pinot Noir 2008 $54.00 $44.99 27% Belle Glos CA Pinot Noir 2012 $26.00 $19.09 200,000 39% Iron Horse Vineyards CA Pinot Noir 2007 $54.50 $33.25 30,000 40% Seufert Winery OR Pinot Noir 2007 $30.00 $17.99 44% David Bruce Winery CA Pinot Noir 2009 $44.99 $24.99 50% Panther Creek Cellars OR Pinot Noir 2009 $40.00 60% Archery Summit Winery OR Pinot Noir 2011 $50.00 61% Beringer Vineyards CA Pinot Noir 2010 $36.00 $14.00 6,000Lot18 Wines Til Sold Out Rue La La 2,500Last Bottle Wines 30,000 Wines Til Sold Out $19.99 7,500 Wines Til Sold Out $19.99 12,500 Wines Til Sold Out 9 millionLetsPour Source: Wines Vines Analytics leading Flash sites Company Name URL Principals Affiliation Operation Cinderella Wine cinderellawine.comGary Vaynerchuk Wine Library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.comTony and Danielle WestfallGood Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Last Bottle Wines lastbottlewines.com Cory WagnerBlicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Lot18 lot18.com Philip James, Kevin Fortuna Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber, Brandon Stauber Sells one wine each day, 365 days per year. Wine Woot wine.woot.com David and George Studdert Amazon One deal daily M-F. Emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight EST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: Wines Vines Analytics 12 W in e s & V i ne s NOV E M B E R 20 13