Wines & Vines

November 2013 Supplier Issue

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METRICS Wine Industry Metrics 0000000 Domestic Wine Sales Up 6% from 2012 $700 0000000 $650 $ Millions $600 0000000 2013 $550 $500 0000000 $400 0000000 0 Oct Dec DtC Pinot Noir Sales by Price per Bottle Direct-to-Consumer (DtC) Shipments $250 250000000 $ Millions 800000000 $150 150000000 12 months through September 2013 Up 6% from 2012 2013 $200 200000000 $100 2012 $80 700000000 $100 100000000 600000000 $50 50000000 500000000 $60 Jan Apr Source:0 Wines & Vines/ShipCompliant Model July Oct Dec 400000000 Direct-to-consumer shipments from U.S. wineries continued to climb in September, reaching $141 million, according to the Wines & Vines/ShipCompliant Model. $40 Winery Job Index $20 300 300 $240 2013 Up 32% from 2012 $200 250 250 Winejobs.com Index 0 July Off-premise sales of domestic wine rose by 6% in September compared to September 2012, while the annual growth rate stayed at 7%, according to IRI scan data. 0 0 Apr , Wines & Vines 150140130120110100- $160 200 200 $120 2012 $0 <$ 20 $2 0$3 9 $4 0$5 9 $6 0$7 9 $8 0$9 $1 9 00 -p lu s 0 Jan 536615742 metrics also saw positive increases for 550298486 their averages over the past 12 months. 547576689 The most 550861719 positive metric in September was the Winery Job Index. It showed 533094704 535433611 32% growth in winery hiring activity 533075041 from September 2012. 530551821 —Jim Gordon 541093547 $ Millions 0 Source: metrics were positive. Each of these three 2012 $450 Latest Metrics 476261604 Complete metrics data is available at: 513271768 winesandvines.com/metrics 499692144 518580516 All Three Wine Industry 494969556 504554495 Positive for September Metrics 500729987 Analysis of September data showed that 496799958 off-premise 509931272 sales, direct-to-consumer shipments 501150444 and the Winery Job Index all increased 527947735 in September compared to 615673268 2012. It marked the sixth September 702641511 month in which the three consecutive Source: Wines & Vines/ShipCompliant Model 150 150 $80 $40 100 100 $0 50 Jan Apr July Oct Dec Source: Winejobs.com The Winery Job Index by Winejobs.com for September increased 32% from September 2012, as hiring activity for hospitality jobs was especially strong. 10 W in es & V i ne s NOV E M B E R 20 13 Pinot Noir sales in the DtC shipment channel were strongest in the price range of $40-$59 per bottle for the 12-month period through September. This segment yielded $90 million, representing 37% of the market share in value and 32% in case volume. Pinot Noirs from $20 to $39 per bottle accounted for 36% of volume and 26% of value.

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