Issue link: http://winesandvines.uberflip.com/i/197145
PACKAGING printing on the top and sides and hot foil. Amcor Flexibles of American Canyon, Calif., which provides the ubiquitous Stelvin screwcap, also added multiple liners with specific oxygen-transmission rates (OTR). With the four new liners, Amcor marketing coordinator Jenna Riggan said, "Amcor does not assume to give any recommendations regarding varietals. Our goal is simply to provide winemakers with reliable options that deliver consistent results from one bottle to the next." With technical specifications consistent with previous Stelvin closures, modifications aren't needed for the bottling line. Without providing customer names, Riggan said, "We can say more than 80 of our customers are currently conducting trials using Stelvin Inside." Prices are "not significantly different from existing liners," she said. "The costs of screwcaps are more driven by the level of decoration and quantities than the liners themselves. All of the films used in the new liners are produced by Amcor and are PVDC-free." Seal it and send it designed a special line of DTC shippers to meet that need. WineShield is "designed to keep your wine safe in transit and present it in a way that shows you care about your product, your customers and the environment," according to PakSource president Glenn McWilliams. "We offer 1-, 2-, 3-, 4-, 6-, 9- and 12-pack stock sizes and can custom print to help differentiate your brand. Magnum packaging is also available." In 2013, PakSource introduced a stand-up 12-pack for easier wine club fulfillment. Retail and online wine clubs are using WineShield. "More and more wineries are interested in branding/coordinating their DTC/wine club packaging with their labels. We can use their existing label/carton art and easily coordinate with their packaging," McWilliams said. "Additional costs can vary from pennies per package to significantly more, depending on the complexity of the art and the quantity required." PakSource currently works with more than 100 wineries including Miner Family, Grgich Hills, Sea Smoke, Kosta Browne and Longboard. Maverick Enterprises of Ukiah, Calif., is a Basic decisions: Start with design longtime favorite source of North Coast All too many small winery operations wineries for capsules. Its latest innovastart with a home-brewed brand and a tions aim directly at the growing sparhomemade design, only to realize later on kling wine segment, which demands that the package doesn't effectively sell elegance as the finishing touch for hightheir product. end bubblies, which cost more time and Innovative Sourcing in Yakima, Wash., money to make and package. A trim new brings some 50 years of collective expericapsule captured our interest. ence to wineries of any size, "specializing The scalloped-edge sparkling wine capin wine bottles and packaging materials for sule, according to marketing coordinator wineries, tasting rooms and distribution to Shelby White, "can eliminate the need for a clubs." Owner Fred Bader said that Innoneck label.…It completes the look of the vative serves the Northwest region— capsule and packaging without having primarily Washington, Oregon and to add an otherwise secondary feaIdaho, with some customers in Monture." This makes for one less step on tana and Colorado. the bottling line. The company's goal is to provide Also for sparkling wine capsules, complete, turnkey packaging service Maverick added a "pebbling" feature from brand concept through sourcing for a new look and texture. Our of materials, selling bottles, labels, designer sources frequently recomscreen-printing options, closures and mend adding tactile appeal to packshippers. "We recommend looks that ages, and this provides an additional we feel will sell," Bader said. opportunity for a luxury, feel-good "Most of our customers provide art package. to us; some allow us to work with Maverick also has added new our graphic artist to render ideas, sizes and top disk options to its utilizing our experience and crewide array of stock capsules in ativity to create a complete packvarious materials. age that will assist them in PakSource in Sacramento, getting the coveted end cap at Calif., recognized the increasMaverick's scallopedretail outlets," Bader said. ing demand for shipping mateedge capsule for sparOrders range from less than a rials to wine club and other kling wines looks sleek. pallet to multiple truckloads. direct-to-consumer sales, and "For orders as low as 1,000 cases of an individual bottle, we custom design and print cartons for the bottles to be shipped in and deliver a turnkey product to the wineries. Labels are contracted elsewhere; Lay-down wine shippers from PakSource are designed to serve the growing and lucrative direct-to-consumer market. custom-printed and embossed capsules can be provided and designed as well," he said. Costs vary with quantity, with surcharges for lower numbers or specialty paper for quality graphics or foil stamping. While Innovative Sourcing concentrates on commercial brand packages, Noontime Labels in Delray Beach, Fla., focuses on the design and printing of personalized labels for the ever-growing custom market. "Through our website you or your customers create custom labels using our predesigned templates, using the online tools to personalize them," owner David Noone said. "We have hundreds of label designs to choose from to show off the true personality of your wine. You can personalize them further by uploading your own picture, or choose one of our Design Service packages and we'll create a unique label design—or one that integrates into your existing packaging scheme," Noone said. "We provide low-volume, sheet-fed printing and design services for both hobbyists and commercial customers. The majority of my customers are home winemakers and brewers, but I have done design work for some who have gone commercial," notably, Estey Family Vineyards of Plymouth, Calif. (500 cases annually). Grapegrower Maness Vineyards/Casi Cielo in Jamul, Calif., also has used the service. Label prices vary by stock and quantity; design services are dependent on how many iterations and different directions the client requires. "You make wine, we make labels," Noone said. Artful bottles Phoenix Packaging in Montreal, Quebec, has "extended the reach" of its exclusive Win es & Vin es NOV EM b er 20 13 39