Issue link: http://winesandvines.uberflip.com/i/1031957
October 2018 WINES&VINES 41 BOTTLES &LABELS BEST PACKAGE SERIES DESIGN WINNERS SILVER: Bonny Doon Vineyard, Santa Cruz, Calif. Menagerie series a hit on Instagram Individual cans in the gold-medal-winning Menagerie series by Nomad- ica, when lined up together, make a strong visual impression. They featured different artworks by illustrator Kareena Zerefos that create a common thread, said Emma Toshack, founder of Nomadica Wine. "We used different logo types on the packages, which has been really con- troversial. This is our way of pushing the boundaries, exploring the idea of breaking the rules. Each logo type matches the style of the character in the artwork, but the set together is cohesive enough that it is clear it is the same brand and same series, even with the differences." She measured the design's success not so much by sales as by con- sumer response: "The packaging stands out on the shelf and is selling through quickly. People naturally want to pick it up, touch it, and engage with the characters. It has also been a hit on Instagram, shared by the likes of Kelly Rowland, Sophia Bush, Eva Chen and Kevin Systrom, Ins- tagram's founder & CEO." CAN: Ball ARTWORK: Kareena Zerefos LABEL PRINTER: All American Label GOLD: MENAGERIE BY NOMADICA WINE, LOS ANGELES, CALIF. BRONZE: Artesa/ Club Wines, Napa, Calif. (entered by Mucho)