Issue link: http://winesandvines.uberflip.com/i/1031957
42 WINES&VINES October 2018 BOTTLES &LABELS BEST LUXURY PACKAGE DESIGN WINNERS SILVER: Reynolds Family Winery, Napa, Calif. Liquid Farm's label suitable for framing Jeff Nelson, CEO of Liquid Farm Winery, takes a holistic approach to packaging, hoping that it helps connect consumers to the land the wine came from. "We were able to create a brand that marries both the logo and name," he said. "They synergize really well and defi- nitely make an impact. We have met multiple people that used the root image as inspira- tion for tattoos and had others that frame the image to hang in their homes. It's quite flat- tering and reinforces that the decisions made were correct. "I created the brand with the goal of being a boutique, luxury-focused winery, and we wanted something that would resonate with all demographics as well as fit the name of our winery, Liquid Farm – 'Liquid from Farm.' Our project is larger than all of us as individuals; it isn't about last names or grandeur estates but really about the vineyard, land and area as a whole. We wanted the image to be very organic, and really strive to work with growers that prioritize sustainable practices." CLOSURE: Diam DESIGNER: Val Littlewood BOTTLE: TricorBraun WinePak LABEL PRINTER: Labeltronix GOLD: LIQUID FARM WINERY, LOMPOC, CALIF. BRONZE: Dry Creek Vineyard, Healdsburg, Calif.