Issue link: http://winesandvines.uberflip.com/i/95545
METRICS Retail Sales of Wines Priced $11-$19.99 $100 $200 $300 $400 $500 $600 $700 $0 10% 2012 2011 Chocovine Top-Selling Chocolate Wines ORIGIN 52-WEEK SALES Dutch Chocolate & Red Wine 12% Chocolate Shop Chocolate Chocovine Espresso Chocovine $11-$14.99 $15-$19.99 Domestic table wines, year to date, at major U.S. food and drug stores. Growth for $11-$19.99 Wines Surpass Overall 6% Rate S an Rafael, Calif.—Retail sales of domestic table wines priced in the teens increased rapidly this year, beating their cat- egory as a whole by several percentage points. Wines from $11-$14.99 and $15-$19.99 grew at 10% and 12% respectively through Oct. 7, according to the Symphony IRI Group (SIG.) These two segments accounted for 20% of the $3.7 billion spent at major U.S. food and drug stores where SIG analyzes scan data. Their growth rates were not as high as wines at $20-plus, which expanded by 17% in the same period, but they outperformed the three lowest-priced categories. Price reductions averaged $1.40 per case for $11-$14.99 and $3.23 per case for $15-$19.99. Domestic table wines as a whole grew by 6% in sales so far this calendar year. They are showing a slight deceleration in growth from the 52-week rate of 7%. "I can make your distributor relationships work for you."…Tom Ewing, Owner/Director Compass Wine Management Empowerment Strategies distributor partners in Connecticut, New Jersey, and New York Serving the needs of wine producers and their www.compasswinemanagement.com 914.584.5829 Choco Noir Chocolate Netherlands CHANGE VS. YEAR AGO SALES AVG. PRICE/ 750ML $9,744,714 -35% $9.82 United States $1,016,409 298% $9.90 Netherlands Whipped Cream Netherlands United States Category Total $970,614 135% $9.99 $479,983 NA $9.63 $424,126 127% $9.25 $14,300,569 -13% Sales through Oct. 7, 2012, at major U.S. food and drug stores. Chocolate Wine Down 13% As Chocovine Loses 35% S an Rafael, Calif.—Shoppers looking for chocolate flavored wines to match the Halloween theme found at least 32 brands available at retail, but the previously fast-growing category began to shrink in the past year. Chocolate wine sales in major food and drug stores dropped 13% from a year earlier, according to Symphony IRI Group (SIG), due largely to a decrease in sales by the leading product, Chocovine Dutch Chocolate. The Chocovine brand, however, ac- counted for three of the top five offerings in the category, and its Espresso and Whipped Cream lines grew in sales. Based in the Netherlands, Chocovine Dutch Chocolate ac- counted for two-thirds of all sales, with $9.7 million. Wine firm Precept Brands of Seattle markets another of the most popular brands: No. 2 Chocolate Shop and Coco Rosso. IDL_Dir11 11/18/10 4:21 PM Page 1 Iván D.Lessner Process Solutions Inc. Process & Product Development Alcoholic & Non Alcoholic Beverage Industry Equipment Sales IDL ■ R. WAGNER: Rapid SO2, TA ■ ERBSLOEH: Fining & Treatment Agents, Yeasts, Enzymes, CelluFluxx (D.E. Replacement) ■ TRUST: Quality Hungarian Oak Barrels & Chips ■ EMD: Reflectoquant Analyzer & Kits 1164 Lee Street, White Rock, B.C. V4B 4P4 Canada Phone: (604) 538-2713 Fax: (604) 538-4517 www.idlconsulting.com WINES & VINES DECEMBER 2012 11 $ Millions