Wines & Vines

November 2017 Equipment, Supplies & Services Issue

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November 2017 WINES&VINES 77 PACKAGING of wine inside and the chosen capsule and other embellishments, allowing them clearly to visualize the finished product. The service is free to all clients, who are free to make changes and adjustments—a normal part of the process. Over the top One thing we know for sure, checking on every part of the process is vital in effective packag- ing. Janson Capsules has added press checks for decorated screwcaps at its Napa plant. Vice president of sales Melanie Thomas reported that three or four customers come in every week to create designs and choose colors. Something as small as the position of the de- sign on the caps can make a big difference in the final impact. Materials: the 'A list' Amcor Rigid Plastics provides PET bottles in sizes from 375 ml on up, and it's working to make all these stock options by the end of this year. A glass spray barrier prevents wine from ever coming into contact with the plastic, ac- cording to marketer Jeff Chang. Once the smaller sizes are available in stock, lead-time for orders will be only "a couple of weeks." When it comes to paper labels, Avery Den- nison's Aqua Opaque technology preserves white appearance even in ice bucket condi- tions. The technology is in the adhesive, which can be combined with any face-stock or texture and can be foiled. The solvent-free Z 1010 emulsion adhesive works with standard face- stock widths and stiffness, according to associ- ate product manager Stephanie D'Cruz. Ardagh Direct invites clients to its new Napa office to meet face to face and view its gallery of glass products. Wineries of all sizes located west of the Rocky Mountains may purchase bottles in a variety of sizes, colors and styles direct from the producer. Less-than-truckload (LTL) quantities are available. See it in print Vintage 99 Label launched technology that gives wine branders "a front row seat" to shop- per behavior by deploying and managing in- teractive labels with iQ-dio. Wine, beverage and product label specialist Brian Lloyd said only four wineries are currently using the sys- tem, which adds nothing to packaging prices, since Vintage 99 pays to add it to the label. With a dynamic QR system, changes to con- tent can happen without reprinting labels. It shows winery monitors a real-time "dash- board" that displays how long the customer viewed the online content and tracks which varietal they are most interested in. McDowell Packaging's new Digital Combi- nation blends traditional brand augmentation technologies including foil stamping, micro embossing of stereograms, rotary screenprint- ing, doming and tactile features driven by a digital print engine. John M. McDowell said many brand owners already are using this program, due to the many changes naturally incumbent within the wine industry: vintage, varietal, appellation. The program enables "freedom of design" with- out incurring cost-prohibitive setups for emerg- ing or trending ideas or personalization for marketing to a region, retailer or event. Crisp-Dot-Technology is also an integral part of McDowell's service—both for front-end pre-press software and in-line printing plat- forms. The sharp dots bring smooth vignettes, high-definition screen tone transition and spot- on detail for graphic-intensive and photo- graphic images. One87 now offers pressure-sensitive labels, direct silkscreen printing, heat-transfer labels and, most recently, shrink sleeves. Most clients are using direct silkscreen bottle printing, ac- cording to founder Bill Hamilton. Shrink sleeve bottle wraps have gained acceptance in recent years. Waterloo Con- tainer has a high-speed applicator and steam tunnel, and can quickly convert from sleeve to non-sleeve jobs to prioritize repack orders, according to marketing and project coordina- tor Bobbi Stebbins. Waterloo currently stocks more than 450 different bottles in its warehouse. Customers can source their own preferred sleeves for au- tomated or hand application. Once the sleeves are on, the bottles are sent to the winery ready to fill. Waterloo asks for four to six weeks of lead- time for major sleeve jobs, to allow time for production and scheduling. It can produce as many as 2,000 cases of sleeves per day, and projects are coordinated with other special package needs like custom bottles or closures. As with all aspects of the packaging process, "Forecasting and planning are key elements," Stebbins stressed. She noted that many clients have added sleeves and observed that "sleev- ing" has increased more than 50% in 2017, compared to previous years. Sleeves provide an economical way to transform a less-expensive bottle with 360º graphics, and can work on unusual shapes of bottles. "The enhanced value perception can KEY POINTS A deeper look into the earliest responders to our November packaging listings offers details about advantages, pricing and more. From design to bottling, virtually every as- pect of the arduous packaging process continues to evolve to serve the wine industry. If you're in the market for improvements to packages or processes, keep on shopping in the listings, starting on page 40. Contact information is included there. Vintage 99 Label offers iQ-dio interactive labels to help wineries understand consumer behavior. The 25th anniversary Siena design Patti Britton cre- ated for Ferrari-Carano includes a secondary label.

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