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METRICS 12 WINES&VINES November 2017 Flash Offers Fall, North Coast Ups Share The Flash Report Complete flash data is available at winesandvines.com/flash. O ffers for domestic wines fell 21% com- pared to the previous year, pushing total offers for the latest 12 months down 12%. Reflecting the decline was Invino's annual Labor Day event, which garnered 180 offers this year compared to 270 in 2016. Wine Woot also saw domestic offers fall, while all other resellers had offer counts comparable to a year ago. While the total number of flash offers has steadily slipped, not every region has seen the same drop. Offers for California wines fell 8%. Within California, North Coast wines alone avoided a double-digit drop in offers, declin- ing just 5%. The region's wines attract the greatest number of offers in the state and now represent a greater share of California offers than a year ago. Flash resellers offered far fewer wines from New York this year, making just 93 offers, which represents a 63% decrease from last year. The number of offers from Pacific North- west wineries stayed about the same, with flash resellers offering 232 wines from both Oregon and Washington wineries for a total of 464 offers from the Northwest. Each state also rep- resents a 4% share of total offers. —Peter Mitham and Andrew Adams Flash Reseller Offers MONTH September 2017 503 September 2016 637 12 MONTHS September 2017 5,621 September 2016 6,371 -21% -12% to schedule an appointment, call atpgroup services at (707) 331-2170 or email us at: services@atpgroup.com Wait.You're not finished. Be wise. Winterize. Now is the time to let ATPGroup's Ser vice and Maintenance technicians ser vice your equipment, whether it was purchased from us or not. We can source and replace parts, detect equipment fatigue and provide on-going maintenance which will extend the life of one of your most valuable assets. FLASH SITES COMPARED FOR SEPTEMBER Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Visits* CellarThief 17 $51.82 44% <12,000 Cinderella Wine 9 $77.78 36% <12,000 Invino 180 $56.22 41% 110,000 Last Bottle Wines 12 $52.42 52% 65,000 Last Call Wines 81 $48.08 47% <12,000 Wine Spies 31 $49.68 42% <12,000 Wine Woot 31 $32.66 51% 255,000 WineAccess Inc. 20 $63.20 19% 360,000 Wines Til Sold Out 56 $48.48 55% 116,000 Wired For Wine 15 $93.66 26% <12,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Visits from SimilarWeb, September 2017.