Wines & Vines

October 2017 Bottles and Labels Issue

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4 WINES&VINES October 2017 PUBLISHING INFORMATION: Volume 98 Number 10. Wines & Vines, ISSN 043-583X, a member of Wine Communications Group, Sonoma, Calif., is published monthly. Periodicals postage paid at San Rafael and at additional mailing offices. Reproduction in whole or part without permission is prohibited. Wines & Vines does not assume responsibility for unsolicited manuscripts or materials. Contributors are responsible for the proper release of proprietary and/or classified information. Wines & Vines is distributed through an audited circulation. SUBSCRIPTION RATES: U.S., $38; Canada/ Mexico, $48; All other countries, $85 (for airmail add $85). POSTMASTER: Send address changes to: Wines & Vines, PO Box 1649, Boulder, CO 80306-1649. 6 Connect With Us 8 Editor's Letter 81 Advertiser Index METRICS 10 U.S. Wine Sales Grow 14% in August. PRODUCTS 26 News Wine-Preserving Screwcaps. 52 Focus New Bottling Equipment. COLUMNS 28 Winemaking What Bottle Weight and Label Copy Con- vey. By Andy Starr 32 Viewpoint The Business of Rela- tionships: Lessons from the South Bronx. By Mitra Grant NEWS 14 Top Stories Harvest Problematic for Some Varieties. 74 Eastern News Texas Vineyards Survive Hurricane; Students Run Michi- gan Tasting Room. 42 BOTTLES & LABELS 34 Texture and Metallics Brighten Labels Wine packaging trending away from the dark side. By Jane Firstenfeld 42 Series Entry Claims Top Prize Judges reveal what drove their decisions at the Packaging Design Awards, while attendees cozy up to textured red label from Raymond Vineyards. 46 Innovating in Wine Packaging Design Francis Ford Coppola winemaker and executive Corey Beck explores what helps drive sales in wine packaging. By Andrew Adams 48 Avoiding Redesign Pitfalls Nielsen Co. offers exclusive details about how to tackle a brand and pack- aging redesign when 50% typically fail. By Andrew Adams WINEMAKING 50 Gas Management at Bottling Identify the most critical times for oxygen pickup at bottling by regularly measuring total package oxygen. By Magali-Eve Koralewski 64 Technical Spotlight: Wheeler Farms Well-equipped custom-crush facility in Napa Valley is a new start for the former owners of Araujo Estate. By Andrew Adams 76 Regional Typicity of Cool-Climate Rieslings How does this variety from the Finger Lakes compare in the world? By Demetra M. Perry and Anna Katharine Mansfield BARRELS 56 Purchasing French Oak Barrels Fluctuating exchange rates and dynamic discounting drive ordering decisions. By Sarah Quintanar and Eric N. Sims 32 50

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