Wines & Vines

October 2017 Bottles and Labels Issue

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Key Indicators Complete data is available at winesandvines.com/metrics M arket research firm bw166 reported that U.S. wine sales totaled $3.1 bil- lion in August 2017, up 14% from August 2016. The 12 months through August 2017 saw U.S. wine sales top $41 billion, up 5% from a year ago. Total wine sales also rose 5% through August 2017 versus a year earlier to $62 billion. Growth came almost equally from sales of domestic wines (including sparkling and bulk imports) and packaged imports, though growth in packaged imports was slightly less than for domestic wines. Bulk imports continue to enjoy stronger growth than any other single category, rising 24% in August 2017 versus a year earlier and 8% in the latest 12 months. By contrast, do- mestic sparkling wine experienced 9% growth for the month and 8% for the 12 months ended August 2017. August sales typically account for just 7% of the annual total, well below the aver- age. The exceptional growth rate in August 2017 is notable but comes off a relatively low base. While not a bellwether for long- term growth trends, the significant sum- m e r t i m e g a i n u n d e r s c o r e s s t r o n g e r movement of domestic table wines and ris- ing bulk wine activity. —Peter Mitham U.S. Wine Sales Winery Job Index MONTH August 2017 277 August 2016 279 12 MONTHS August 2017 294 August 2016 284 MONTHLY INDEX 4% U.S. Wine Sales Rise 14% in August Source: winejobs.com Winejobs.com Index 500 400 300 200 100 0 2017 2016 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug -1% METRICS 10 WINES&VINES October 2017 Off-Premise Sales IRI Channels MONTH August 2017 $630M August 2016 $620M 12 MONTHS August 2017 $8,742M August 2016 $8,464M MONTHLY SALES U.S. Wine Sales MONTH August 2017 $3,072M August 2016 $2,704M 12 MONTHS August 2017 $41,027M August 2016 $38,969M MONTHLY SALES 2% 3% 5% 14% Direct-to-Consumer Shipments MONTH August 2017 $130M August 2016 $112M 12 MONTHS August 2017 $2,546M August 2016 $2,167M MONTHLY SHIPMENTS 17% 16% Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ended Aug. 13, 2017. Source: bw166.com, Wines Vines Analytics. Domestic table and sparkling wine sales on-premise and off-premise. $ Millions $1,000 $800 $600 $400 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Source: Wines Vines Analytics/ShipCompliant $ Millions $400 $350 $300 $250 $200 $150 $100 $50 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2017 2016 2017 2016 $ Billions $4 $3.5 $3 $2.5 $2 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2017 2016 TOTAL WINE SALES $ Millions 2016 2017 Change % Change Domestic Table, Sparkling & Imported Bulk $38,969 $41,027 $2,058 5% Packaged Imports & All Other Wines $19,816 $20,700 $884 4% Total Wines $58,785 $61,727 $2,942 5% Source: bw166.com, Wines Vines Analytics. Consumer expenditures for all wines on-premise and off-premise, 12 months through August 2017. Excludes cider.

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