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METRICS 12 WINES&VINES October 2017 Flash Offers Take Another Deep Plunge The Flash Report Complete flash data is available at winesandvines.com/flash O ffers for domestic wines fell by 25% compared to the previous year and the 12-month total is now more than 10% less. A decline in overall offers was exacerbated in August by a lack of activity by Invino, which only made 47 offers in the past month com- pared to 117 in 2016. While Last Bottle Wines held a two-day sales event and Last Call Wines made 85 offers, it was not enough to pull the total out of a steep dive. As the total number of offers has steadily slipped, the flash resellers appear to enjoy some success with Cabernet Sauvignon. The varietal accounted for 28% of all offers in the past 12 months and the difference between the total num- ber of Cab offers, 1,638, and the 1,051 total offers for Pinot Noir (the second most popular varietal) is higher than the 417 total offers for Zinfandel. Most of these Cabernet wines are from Napa County wineries. Napa accounted for 60% of all the Cab offers and was more than Sonoma County and the rest of California combined. Just as in the retail and direct-to-consumer segments, flash prices for the varietal skewed higher than normal with the majority of offers fetching flash prices between $20 and $40. —Andrew Adams Flash Reseller Offers MONTH August 2017 462 August 2016 614 12 MONTHS August 2017 5,755 August 2016 6,433 -25% -11% Filter your wine on-premises with ATPGroup Mobile Services. We'll bring our state-of-the-art equipment for Lees Filtration or Cross-Flow Filtration to your winery. Best of all, we'll do all the work, all the cleanup. No muss, no fuss filtration. To find ouT whaT we can do for you, conTacT aTPgrouP aT (707) 836-6840 or online aT www.aTPgrouP.com FLASH SITES COMPARED FOR AUGUST Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Visits* CellarThief 16 $34.62 41% <12,000 Cinderella Wine 12 $41.55 34% <12,000 Invino 47 $27.10 44% 34,000 Last Bottle Wines 103 $85.26 45% 80,000 Last Call Wines 85 $26.56 48% <12,000 Wine Spies 32 $26.19 37% <12,000 Wine Woot 43 $15.06 51% 176,000 WineAccess Inc. 28 $46.76 15% 227,000 Wines Til Sold Out 43 $22.87 56% 105,000 Wired For Wine 7 $45.26 34% <12,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Visits from SimilarWeb, August 2017.