Issue link: http://winesandvines.uberflip.com/i/877508
38 WINES&VINES October 2017 BOTTLES &LABELS cost than foiling, because no foiling dies are required. The designer said she tends to avoid Pantone Metallic inks, which can be printed by any printer but the effect is not what most are looking for. "The inks are not shiny; they are dull and muted," Nel- son said. She noted, too, that many bottlers have limits on the size of labels. At least in her Pacific Northwest territory, they are limited to labels no higher than 5 inches. Larger labels will present problems, so make sure the entire supply chain is in on the design from start to finish. Label stock makers are ahead of the trend. Wausau Coated Products, which manufactures pressure-sensitive roll and sheet products, introduced four new label stocks for wine and beverage products, tailored for the latest texture and shine vogues. With a distinctive em- bossed pattern to add di- mension, White Motif is a bright white face stock es- pecially equipped to handle both embossing and foil stamping. Ginseng is "natu- ral looking" with an earthy color tone and fiber flecks. Cotton Courtyard is 100% cotton fiber in pure white, with great wet strength. Classic Natural White Classic Crest is warm white and handles various print pro- cesses to cultivate a pre- mium look and feel. In a blog post published by Global Package Inc., CEO Erica Harrop wrote: "Every- one involved in label changes, from marketing to filling, should be involved in the label design conversation. It will ultimately save you head- aches. The most important outcome of knowing all this is to avoid the quality defects that occur on the bottling line: the wrinkled-label syndrome. After all these years, I still see this as an ongoing serious problem that is only addressed at the worst time, when it is costliest." As always in these packag- ing features, we counsel all wineries (and designers) to coordinate and collaborate well in advance with suppliers that come into play before your prod- uct hits the market. Buena Vista Winery's red wine blend Sheriff features a hand-applied metal star-shaped badge.