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2016 SUPPLIER GUIDE November 2016 WINES&VINES 53 w i n e s a n d v i n e s . c o m MARKET DATA AND ANALYSIS Wineries DtC Shipments Off-Premise Sales Flash Sales WINES VINES ANALYTICS Market Research for Wineries and Suppliers Flash Sales Offers Climb Higher in November The Flash Report Complete flash data is available at winesandvines.com/flash FLASH DISCOUNTS FOR A SAMPLE OF PACIFIC NORTHWEST WINES OFFERED IN NOVEMBER Discount Winery/Brand Region State Varietal Vintage Winery Retail Flash Price Winery Size in Cases Flash Site 18% Long Shadows Vintners Columbia Valley WA Merlot 2012 $62.99 $51.65 30,000 Underground Cellar 38% Northstar Columbia Valley WA Merlot 2009 $40.00 $24.99 30,000 WineShopper 40% Eyrie Vineyards Willamette Valley OR Pinot Gris 2012 $49.99 $29.99 10,000 Last Call Wines 40% Sokol Blosser Winery Dundee Hills OR Pinot Noir 2012 $53.75 $32.50 70,000 Rue La La 44% Goose Ridge Estate Vineyard and Winery Columbia Valley WA Merlot 2008 $36.00 $20.00 300,000 Wine Woot 50% Naked Winery Rogue Valley OR Muscat 2013 $30.00 $15.00 19,000 Wine Woot 58% Emerson Vineyards Willamette Valley OR Pinot Noir 2010 $39.99 $16.99 3,500 Last Call Wines 64% Precept Wine Brands/Primarius Willamette Valley WA Pinot Noir 2012 $50.00 $17.99 680,000 Wines Til Sold Out METRICS 14 WINES&VINES January 2015 T he total number of off ers for domestic wines in November was 4% higher than a year ago, bringing to an end a two- month trend of slightly lower off er totals. Flash websites made a total of 576 off ers and were led by Last Call Wines, which had 113. Wired for Wine, which averages 35 off ers per month held a special event that resulted in 106 off ers for domestic wine and also helped drive the monthly total higher. In 2012 and 2013, the total number of offers in November and December were higher than in previous months of those years. December 2013's total of 722 offers was the highest of that year and has been unsurpassed in 2014. During the past 12 months ending in November 2014, the total offers per month also spiked in May (610 offers), August (601) and November (578). Each of these month's totals were either 100 offers higher than the 12-month average of 500 or close to that level. A higher number of offers by Invino pushed the total higher in three of those months. In November, Invino had just 67 offers, and the higher total can be attributed to Wired for Wine and Last Call Wines. By wine type, the breakdown of offers has stayed relatively the same since Wines Vines Analytics first started tracking flash offers. Cab- ernet Sauvignon is the most popular followed by Pinot Noir. Chardonnay and red blends have occasionally switched the third place position but always remain well ahead of Zinfandel and other varietal wines. In the "all other" category Sau- vignon Blanc accounted for 112 of the 664 offers followed by Petite Sirah's 77. While white Zin- fandel may still account for a sizeable share of off-premise retail shelves, flash sites made only one offer for the wine type in the past 12 months. —Andrew Adams FLASH SITES COMPARED FOR NOVEMBER Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 13 $40.17 28% 35,000 Invino 67 $25.39 40% 234,000 Last Bottle Wines 22 $25.36 40% 258,000 Last Call Wines 113 $22.26 48% 9,000 Lot18 42 $19.75 34% 654,000 The Wine Spies 35 $27.20 32% 43,000 Wine Woot 53 $18.48 45% 854,000 Wines Til Sold Out 55 $21.72 50% 862,000 WineShopper 23 $18.42 41% 68,000 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, November 2014 TOTAL FLASH OFFERS BY MONTH TOTAL DOMESTIC FLASH OFFERS BY VARIETAL Source: Wines Vines Analytics, winesandvines.com/fl ash 20 leading Flash sites, 12 months ending Nov. 2014 Source: Wines Vines Analytics, winesandvines.com/fl ash 1,500 1,200 900 600 300 0 Cabernet Pinot Char- Red Zin- Sauvignon Syrah Merlot All Sauvignon Noir donnay Blends fandel Blanc Others 800 700 600 500 400 300 Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov 491 1,481 1,203 818 764 298 200 193 664 2014 cork stopper moisture. The DC-2011 is available for purchase on our new website at finnagroup.com/DC2011. C: WINERY EQUIPMENT FLEXCUBE The new cooperage Napa, Calif. P: (707) 254-5418 F: (613) 942-85862 W: flexcubegroup.com E: peter@flexcube.com.au What's new: Waterbent French oak barrels by Oak Masters Selection: Waterbent bar- rels are immersed in water and then fire- toasted on oak braziers. This produces barrels that offer a softer, rounder and less smoky medium+ and high toast but retain coffee and mocha notes. Waterbending tames the tannins and the toast, preserv- ing the lactones and developing a lot of perceived sweetness. Designed to en- hance cool-climate, crisp and delicate fruit, waterbent barrels are ideal to magnify a delicate Pinot Noir. C: COOPERAGE FLEXTANK INC. Superior solutions for professional winemaking Athens, Ga. P: (877) 407-3348 F: (866) 596-5147 W: flextankusa.com E: admin@flextankusa.com What's new: Flextank's Apollo has been ac- claimed for producing medal-winning wines on four continents since its 2011 in- troduction. We have had many requests for larger sizes and we now introduce "Orion" and "Galaxy" with 2,000- and 5,000-liter capacities. Our new DM500 and DH500 with an oversized Dexter Lid style manway will be our largest cylindrical maturation tank to date. C: COOPERAGE • WINERY EQUIPMENT • WINERY SUPPLIES FOG2H 2 0 We keep the water flowing and moving in the right direction. Call us today for a free consultation. Lompoc, Calif. P: (310) 384-3537 W: fog2h2o.com E: md@mdonohue.net What's new: This year, fog2h2O is offering an introductory "data collection" program in which we place a small net and appropriate instrumentation at your location. This allows us to capture precise data regarding fog to water yields that in turn determines whether a large-scale system makes sense. This is a low-cost program that is typically less than $1,000. We produce detailed data that will help you better assess how fog is affecting your crops and the larger environment. C: FACILITIES & CONSTRUCTION • SALES & MARKETING • VINEYARD EQUIPMENT FOGG FILLER CO. The premier filler manufacturer for the wine industry Holland, Mich. P: (616) 786-3644 W: foggfiller.com E: info@foggfiller.com What's new: Carbonated fillers enable you to fill still and/or carbonated wines on the same filler. C: PACKAGING • WINERY EQUIPMENT • WINERY SERVICES FOOD & WINE TRAILS Unique, private, exclusive wine club programs supporting winery brands Santa Rosa, Calif. P: (707) 526-2922 W: foodandwinetrails.com E: larry@foodandwinetrails.com What's new: Wine cruises to France, Italy, Greece and the Baltic. C: ASSOCIATIONS & EDUCATION • TASTING ROOMS FREE FLOW WINES We are wine on tap Napa, Calif. P: (415) 626-1215 F: (415) 373-3925 W: freeflowwines.com E: info@freeflowwines.com What's new: Free Flow's keg leasing, filling and logistics services have allowed the wine and hospitality industries to move to a more sustainable way of serving the freshest, best tasting glass of wine—on tap. Founded in 2009, Free Flow has more than 250 wine brands in kegs, from winer- ies throughout the United States, New Zealand, South America and Europe. Their customers' wines are offered at a variety of restaurants, premium hotels, sports and entertainment venues across the United States. C: PACKAGING • SALES & MARKETING • TASTING ROOMS FREE RUN WINERY SERVICES Plan–source–make–deliver–manage Healdsburg, Calif. P: (707) 395-0382 W: freerunservices.com E: contact@freerunservices.com What's new: Now offering wineries a "bolt- on" supply chain-management service whereby production packaging is sourced and purchased directly by FreeRun, provid- ing economies of scale savings while freeing up winery resources to focus on winemak- ing, sales, marketing and other critical inter- nal functions. All transactions are "open book" with FreeRun passing through actual costs to our customer. Fee structure for this exclusive service is generally a fixed month- ly or quarterly retainer with incentive plan bonuses when cost of goods reductions are