Wines & Vines

October 2016 Bottles and Labels Issue

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We enhance equities. Making the familiar, fresh again. When King Estate wanted to tastefully update their brand look and package design system, they called Affinity Creative Group. We took a sensitive, evolutionary approach to the assignment, taking care to protect the iconic brand assets of this 25-year-old family owned and farmed estate. The result—a refreshed package with all design elements working in harmony. This look and feel retains King Estate brand values while portraying an engaging sense-of-place. Considering a packaging redesign for your brand? Give us a call. We enhance brand equities and maximize their value for our clients. To learn more, please call: 707-558-0744 or email: contact@affinitycreative.com Visit us: affinitycreative.com BRAND STRATEGY & POSITIONING DEVELOPMENT NAMING & NEW BRAND CREATION BRAND IDENTITY & LABEL DESIGN DIGITAL & PRODUCTION EXPERTISE PHOTOGRAPHY COURTESY OF SARA SANGER

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