Issue link: http://winesandvines.uberflip.com/i/732978
50 WINES&VINES October 2016 BOTTLES &LABELS derstood, to draw the potential buyer in and entice him to pick up the bottle and start read- ing. The concept is fun, inclusive and memo- rable—a trio that you don't see very often in our industry." The winner of the judges' award for Most Innovative Package submitted by a supplier went to Quest Industries LLC in Stockton, Calif., for a proprietary décor process that had been applied to a bottle of Reed Cellars' wine. Quest's principal Ryan Reed is the owner of the winery. "This package uses an innovative tech- nique which creates an arresting package," one of the judges said. "The process is the true winner." The bottle exterior receives a spray coated "mask," which may be further embellished. The winning Reed Cellars package is "naked" on the lower half of a dark bottle and spray coated with the dark red agent on the top. Near the now-popular Lodi AVA, Reed has been selling wine (mostly Zinfandel) since 2010. About 100 cases of the masked Reed Cabernet Sauvignon are available online for about $25 per bottle. Another judge reported, "This technique offers a wide range of the creative and market- able solutions to the wine industry and graphic designers. The fact that the entire bottle can become a decorative canvas (top to bottom) will provide endless opportunities when apply- ing graphics." Treasury Wine Estates' brand Run Riot won the judges' award for Most Outstanding Pack- age submitted by a supplier (in this case inter- national design firm Stranger & Stranger). While "critter" labels have become passé since their popularity in the early 2000s, this label tells a story about a wild boar that rampages through the vineyard. Judges said the label offered "a blend of rustic storytelling and excellent use of illustra- tion and typography to convey its theme." The paper label includes a jaw-shaped die- cut, which is eye- and finger-catching. The package effectively connects the vigneron's eternal struggle against hungry animals that just want grapes. Another judge commended the package, saying, "This is creative, fun and tells a little- known story that gives insight into the 'real world' of being a vigneron….The line drawing really brings out the boar, and the label shape emphasizes his malice in the vineyard. This package tells a good story visually and with words, plus it's memorable, functional and clearly designed with intent." The judges and Wines & Vines staff said they hope to see many more entries in next year's awards judging, and are considering additional award categories to recognize other outstanding attributes of package de- sign and materials. Most Outstanding Package submitted by a winery, as decided by a jury panel: Rubin Wines for its brand Q&A, which was designed by CF Napa. JURY PANEL WINNERS 2016 Winners: Wines & Vines Packaging Design Awards Most Outstanding Package submitted by a supplier, as decided by a jury panel: Design firm Stranger & Stranger for Run Riot Pinot Noir. Most Innovative Package submitted by a supplier, as decided by a jury panel: Quest Industries of Stockton, Calif., for its "masked spray" on a bottle of 2011 Lodi Cabernet Sauvignon from Reed Wine Cellars.