CO VER S T OR Y
front of the bottle." A still large, but much smaller label not only solved application issues, it "saved them tens of thousands of dollars in paper costs over just the first press run," he said.
Whether to emboss or deboss Embossing to add textural interest is a now-familiar process, but debossing provides similar tactile appeal without potentially causing air bubbles to form during bottling. "Debossing creates texture by compacting the fibers of the label, literally making the label thinner in areas that are debossed," said Dave Schuemann, owner of CF Napa Brand Design. Embossing pushes paper and adhesives up and away from the bottle, admitting air bubbles, he explained. Whether embossing or debossing, Sug- arman advised, "Get a test run on dies to be sure they meet design expectations."
proofing is paramount
"Knowing ahead of time exactly what you are going to get on press can be diffi- cult, but there are a few tricks," Sugarman said. "Better to do a test run than to print an entire job that isn't quite right. If print-
COMPANY
Bergin Glass Impressions Bevel Design Inc. Britton Design
CF Napa Brand Design
Ed Penniman Assoc. Design Elite Label by GM Nameplate Global Package LLC
Government Liaison Services Inc. Hemlock Printers (USA) Inc. Herdell Printing Inc.
Damion Hickman Design Huffman Communications Label World Labeltronix
Longview Fibre Co.
MALA Closures Systems Inc. McMillan Design Group Dan Mills Productions Monvera Glass Decor Napa Wooden Box Co. Newpak USA
Phoenix Packaging International Corp. Plumbline Studios
Stellar Wine Products Inc. TricorBraun
Vintage 99 Label
WS Packaging Group Inc. Wine Appreciation Guild Wine Packaging by Naylor Wright of Thomasville
Design Services Suppliers PHONE
Art on Wine by Sugarman Design Barclay & Co.
(916) 965-5900 (707) 963-3185 (707) 224-0111 (443) 279-9900 (707) 938-8378 (707) 265-1891 (831) 462-2333 (408) 761-2142 (707) 224-5670 (703) 524-8200 (877) 826-5677 (707) 963-3634 (949) 916-9888 (707) 257-2585 (585) 235-0200 (800) 429-4321 (510) 569-2616 (415) 302-3123 (415) 459-5759 (707) 963-8900 (510) 444-9463 (707) 224-6400 (707) 746-5704 (514) 487-6660 (707) 251-9884 (714) 614-1147 (314) 569-3633 (925) 294-5270 (800) 236-3424 (800) 231-WINE (800) 292-3370 (800) 678-9019
WEBSITE
sugarmandesigngroup.com barclayandco.com berginglass.com beveldesign.com brittondesign.com cfnapa.com
edpennimandesign.com elitelabel.com
globalpackage.net trademarkinfo.com hemlock.com
herdellprinting.com damionhickman.com hcnapa.com
labelworldusa.com wine.labeltronix.com longviewfibre.com mala-usa.com
mcmillandesigngroupone.com danmills.com monvera.com
napawoodenbox.com corksupply.com
phoenixpackaging.com plumbline.com
stellarwineproducts.com tricorbraun.com vintage99.com
wspackaging.com
wineappreciation.com naylorpackaging.com wrightlabels.com
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Cork Supply | Innocork | Wines and Vines : 1/2 Page Horizontal ad (7 5/8" X 4 7/8 " ) | March 2011 IssueWines & Vines MAY 2011 37
