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MA Y — 12TH ANNU AL P A CKA GING IS SUE How to Avoid Label Mishaps 30 COVER ST OR Y P A CKA GING Winemaker Interview: Joel Gott on Packaging 42 WINE INDUSTRY DA TA CENTER Winery Jobs, Shipments And Sales Grew in March 12 Job opportunities are up 18% over last year, while domestic wine sales jumped 8% in March. Wineries open up about flash sites. MARKETING Customer Relationship Management Gets Boost 46 The wine industry lags behind the hospitality sector in collecting customer data. Learn how to use this information to make direct sales. How Much Sulfur Dioxide To Add—and When 61 46 DEPARTMENTS Contributors 4 Editor's Letter 8 Doing Something About Balance. By Jim Gordon Tips from design and bottling pros can protect appearance and save money by ensuring the bottling process goes smoothly and quickly. Plus: Don't miss the latest innovations in wine packaging in the Product News section. 40 Feedback 10 Big, Dry Reds Are No Fad. 30 News Headlines 20 U.S. Drinks Most Wine; Wine Stands Alone; Amador to Host Barbera Fest; Rhône Wines' Wild Side; TTB Wants to Help. Plus News Bytes and Briefs. Product News 28 Latest Winery & Grower Offerings and Developments. A fifth-generation winemaker discusses alterna- tive packaging—from jug wines to Tetra Paks to printing labels on a Nashville letter press. Inquiring Winemaker 66 Carbon Dioxide in Wine: It's a Gas! By Tim Patterson Postmodern Winemaking 72 Natural Wine Nonsense. By Clark Smith Vineyard View 77 Sustainable Growing's Third "E." By Cliff Ohmart Advertisers' Index 81 Viewpoint 82 China Waits for the Sleeping Tiger. By Wayne Chan WINE EAST IN WINES & VINES 77 News from Eastern North America 56 N.Y. Passes "Survival Budget"; Canada's Wine Industry Wants a Vote; Central U.S. Wineries Get Organized; Enology and Vit Program at Kent State; Ontario Winegrape Prices. NORTHWEST CENTRAL CALIFORNIA EAST The first installment of a two-part series defines free and bound SO2 additions at fermentation, aging and bottling. 6 Wines & Vines MAY 201 1 and discusses appropriate COVERING NORTH AMERICA FEATURED IN THIS ISSUE REGIONS