Issue link: http://winesandvines.uberflip.com/i/70680
CO VER S T OR Y ing rotary offset or UV flexo, always get a dot-matched proof. It will be calibrated to the press that the job is printed on. Cost: $120-$220, depending on the size of the proof. It's a wise investment. Always at- tend press checks for rotary offset or UV flexo printing." For digital printing, "The proof will be printed on the same press the job is run on. You'll see exactly what you are going to get, and it costs very little," Sugarman said. BFAd_09_winesandvines3.qxd:Layout 1 9/22/09 12:20 PM Page 1 Designers recommend trial runs using blank labels, especially with tapered bottles, to save printing costs if problems arise. CF Napa goes one further: "We always recommend that our customers get blanks to test on their lines or at the mo- bile bottler before printing," Schuemann said. "A blank is the final label size, die- cut out of the paper stock used for the final print run, but without the printing," he explained. "This is an inexpensive insurance policy to prevent unpleasant surprises," especially when using unusual bottles or aggressive label textures. Britton pointed out a few basic concerns that are often (disastrously) overlooked. "Have TTB approval before printing labels. Don't have misspelled words on the back label. Have the cor- rect UPC number on the bar code. Check to make sure someone else isn't using Market globally, print locally! your brand name." Failure to do so may result in costly reprinting, relabeling or even rebottling. Since, ideally, bottling is a one-shot affair, she added, "Give plenty of time for capsule production: Otherwise, you'll be paying for air freight." At the end of the line, shippers await the bottles—or they should. Make sure your corrugated or foam shipper is the correct size for your bottles. Similarly, Britton said, "If you are using a wooden box, have a sample made first to make sure the bottles will fit." invest in timing All these details of planning, timing and coordination may seem a daunting array, but wine people by nature must use these skills at every step during the life of their final product. Few aspects of winemaking are predictable. Arranging for your product to reach its consumers in its most attractive presentation is something that can—and should—be planned in advance. It's essential to building a sustainable business and, in the long run, a worthwhile investment. After all, time is money, so spend what you've got on wise planning. SERVING THE WINE INDUSTRY FOR OVER 20 YEARS! We are an independient solutions provider for pressure sensitive labels. We research your requirements and find the perfect solution. We match your design, printing process, stock, delivery schedule and manufacture to your needs. We provide our customers with what they need not what we have to sell East Coast Web Page www.labelsolutions.net Contact info Ph: 201-599-0909 Fax: 201-599-9888 343 Elliot Place Paramus, NJ 07652 West Coast 854 18th Street #3 Santa Monica, CA 90403 SGS-COC-005822 FSC Certified Printer and International AwardWinning ... Waterless Pressure Sensitive and Glue Applied Labels Commercial Printing and In-House Specialty Finishing Foiling � Embossing � Diecutting www.benfranklinpress.com 480 Technology Way, Napa, California 94558 Tel 707 253-8250 Fax 707 253-8251 CLEAN clean, safe and cost- effective wine bottles. • RENEW BOTTLES • BOTTLE WASHING • DELABELING • DECANTING • WINE DESTRUCTION 707.980.6635 • www.winebottlerenew.com 38 Wines & Vines MAY 201 1 CF NAPA