Issue link: http://winesandvines.uberflip.com/i/70680
CO VER S T OR Y there will be wrinkling at the top or bottom of the label." No matter what shape your bottle, "Make sure the bot- tling line can work with the shape of the label design." Huey said bluntly, "Total wraparounds only work if bottles are completely straight-sided." Schuemann noted: "The imperfections of so many low-cost wine bottles need to be considered in design. The size of the label often must be minimized, or helped by special die-cuts to fit a bottle and not bubble." Cf napa's redesign for Duckhorn vineyards reduced the label's size while maximizing visibility of the winery name and saving money on paper costs. can pose problems. "If they get close to each other, they highlight uneven horizon- tal application," Koenig said. "The eye picks up the difference easily." "Large labels will find every imperfec- tion in the glass," Davis warned. Van Wagner stressed, "Label applications need to conform to the bottle. Placing a large label on a tapered bottle will result in bubbling or wrinkling and impact the productivity of the bottling line." Tapered "Burgundy" shaped bottles are more challenging than traditional, straight-sided "Bordeaux" bottles. Brit- ton noted, "The label shouldn't be too tall for a Burgundy bottle: Otherwise, CF Napa sometimes cuts a small dome out of the top and bottom of a label. "When on the bottle this is invisible, but slightly less material allows air to escape as the label is applied, and it can help sig- nificantly reduce the chance of bubbling during application." As part of a label redesign for St. Hel- ena's 75,000-case Duckhorn Vineyards, CF Napa engineered labels to fit the glass better. "Their old label was huge and wrapped a considerable part of the way around the bottle," Schuemann recalled. "This created havoc at bottling and also was a branding issue, since the brand name was not entirely visible from the Trusted partners are hard to find. Founded on sustainable practices, Longview delivers high-quality wine shippers and corrugated packaging to the wine industry. Serving California and the Northwest, our state-of-the-art facilities are ready to meet your packaging needs and exceed your expectations. Wine Shippers | Corrugated Cartons | Solid Fibre Slip Sheets | High Graphics Longview Fibre Paper and Packaging, Inc. longviewfibre.com Product info: info@longfibre.com • Phone: 877.734.9321 36 Wines & Vines MAY 201 1