Issue link: http://winesandvines.uberflip.com/i/66144
D A T A CENTER The Flash Report LEADING FLASH SITES COMPARED FOR JUNE Flash Reseller Cinderella Wine Lot18 Wine Spies Wine Woot 40 90 29 17 Wines Til Sold Out 143 WineShopper 42 $45.69 $47.82 $38.97 $29.11 $50.61 $41.60 Source: WinesVinesDATA, winesandvines.com/flash Worldwide Flash Offers by Country 1,200 1,000 800 600 400 200 0 1,068 Six months through June 2011 Six leading flash sites 278 236 99 U.S. France Italy Source: WinesVinesDATA, winesandvines.com/flash 72 122 Spain Australia Other 500 400 300 200 100 0 No. of June Average Winery Average Flash Average Offers Retail (750ml) Price (750ml) Discount $23.29 43% $30.77 35% $27.86 28% $18.97 34% $24.76 49% $22.67 41% Complete flash data available to subscribers: winesandvines.com/flash Wines Til Sold Out Leads in Offers, Discounts Wines Til Sold Out made significantly more flash sale offers than the other five leading flash sites in June and provided the largest average discount of 49% off winery retail, according to Wines- VinesDATA. WTSO offers also averaged the highest winery retail, at more than $50. The bar graphs below show how domi- nant U.S. wines are over individual import countries for these flash sites, but the percentage of U.S. wine offers vs. total import offers was a more balanced 57% vs. 43%. Napa easily leads all U.S. regions in number of offers. —J.G. U.S. Flash Offers by Region 410 335 Six months through June 2011 Six leading flash sites 193 128 Napa FLASH DISCOUNTS FOR A SAMPLE OF RED BLENDS OFFERED IN JUNE Discount Winery/Brand Region/ Vineyard 18% Rubicon Estate (Coppola) Napa Valley 25% Col Solare 29% Dominus Estate 36% Kunde Family Estate 36% Meyer Family Cellars 40% Joseph Phelps Vineyards 40% Bookwalter Winery 41% Juslyn Vineyards Source: WinesVinesDATA LEADING FLASH SITES Co. Name & URL Pageviews* Principals cinderellawine.com Lot18 Cinderella Wine lot18.com The Wine Spies thewinespies.com wine.woot.com Wine Woot Wines Til Sold Out winestilsoldout.com WineShopper wineshopper.com 1,407,481 Philip James Kevin Fortuna 18,575 Jason Seeber Brandon Stauber Mendocino St. Helena Red Mountain Napa Valley 60% Robert Young Estate Winery Alexander Valley 75% Gamble Family Vineyards Napa Valley Columbia Valley Napa Valley Sonoma Varietal Vintage Sonoma Source: WinesVinesDATA, winesandvines.com/flash CA-Other U.S. Counties All Other Winery Retail Flash Winery Size Flash Site Price In Cases Blend - Red 2007 $145.00 $119.00 Blend - Red 2004 Blend - Red 2008 $169.99 $119.99 Blend - Red 2007 Blend - Red NA Blend - Red 2008 $225.00 $135.00 Blend - Red 2007 Blend - Red 2006 Blend - Red 2005 $50.00 $29.99 $85.00 $50.00 $75.00 $29.99 Blend - Red 2002 $100.00 $24.99 20,000 Lot18 $79.99 $59.99 9,500 Last Call Wines 12,000 Last Call Wines $31.00 $19.97 100,000 Rue La La $52.50 $33.74 4,000 Wine Woot 65,000 Wines Til Sold Out 12,000 WineShopper 1,400 Invino 7,000 Wines Til Sold Out 4,000 Invino Affiliation Headquarters Contact 84,788 Gary Vaynerchuk Wine Library Springfield, N.J. New York, N.Y. Santa Rosa, Calif. 359,208 David Studdert Wine Country Carrollton, George Studdert Connect Texas 292,687 Joe Arking Roger Wilco Pennsauken, (liquor store) N.J. 219,199 Rich Bergsund Wine.com Mike Osborn 12 Wines & Vines AUGUsT 201 1 Brandon Warnke Dini Rao dini@lot18.com Jason Seeber davids@winecountry connect.com thewinespies.com David Studdert agentred@ San Francisco, Kristin Balabanian Calif. Source: WinesVinesDATA, winesandvines.com/flash. *Source: Compete.com, May 2011 License New Jersey type 44 packaged goods store license. Relies on winery licenses. California type 17 beer and wine wholesaler/type 20 off-sale beer and wine. Relies on winery licenses. info@tillsoldout.com New Jersey type 32 plenary retail kbalabanian@wine.com and type 14 warehouse. Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. One deal daily M-F. Emphasizes interactivity. Winery controls price. consumption with package privilege. from midnight EST until sold out. California type 20 retail Sells one wine at a time One new event per day, with one to five products. No. of Flash Offers No. of Flash Offers