Wines & Vines

August 2011 Closures Issue

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D A T A CENTER Gallo's Growing Barefoot Brand Is No. 1 Sutter Home is No. 2; domestic retail wine sales increased 7% in June Top 20 Table Wine Brands RANK 1 2 3 4 BRAND All Table Wine Barefoot Sutter Home Franzia box Yellow Tail, Australia 5 Woodbridge by R. Mondavi 6 7 8 9 10 Chateau Ste. Michelle 11 Livingston Cellars 12 Clos Du Bois Kendall-Jackson Vintners Reserve Carlo Rossi Beringer California Collection Gallo Family Vineyards PARENT/IMPORTER E. & J. Gallo Winery Trinchero Family Estates Wine Group W.J. Deutsch & Sons Constellation Brands E. & J. Gallo Winery Treasury Wine Estates E. & J. Gallo Winery E. & J. Gallo Winery Constellation Brands 13 Robert Mondavi Private Selection Constellation Brands 14 Cavit Collection, Italy 15 Ménage À Trois 16 Fetzer 17 Peter Vella box 18 Bogle Vineyards 19 Sterling Vintners Collection 20 La Crema E. & J. Gallo Winery Diageo Chateau & Estate Jackson Family Wines U.S. off-premise sales of domestic and imported table wines at major food and drug stores, 52 weeks ending June 12, 2011. S an Rafael, Calif.—E. & J. Gallo Winery's fast-growing Barefoot brand remained No. 1 in retail sales for the 52 weeks ending June 13, with $255 million in sales, according to SymphonyIRI Group (SIRI), a Chicago-based market research firm. With Carlo Rossi ranking seventh in sales and Gallo Fam- ily vineyards ninth, the Gallo company owns three of the top 10 brands. Two other Gallo products, Livingston Cellars and Peter Vella box wines, also made the top 20. Barefoot grew 27% in dollar sales over 52 weeks at the major U.S. food and drug stores from which SIRI ana- lyzes check stand scan data. Barefoot's volume rose 28% to 3.8 million 9-liter case equivalents, reflecting a slight price decrease of 4 cents. Trinchero Family Estates' Ménage à Trois brand was the only wine in the top 20 to grow faster (at 33%) than Barefoot. Trinchero's Sutter Home line stayed in the No. 2 spot overall, with $208 million while growing 6% in dollars. Other brands with double-digit growth were La Crema from Jackson Family Wines at 19%, independent Bogle Vineyards and Italian import Cavit, both at 18%, and Gallo Family Vineyards The $20-plus domestic wine segment continued to grow at a rate of 25% in the most recent four weeks. at 16%. Five brands in the top 20 shrank in sales during the 52 weeks. Fetzer dropped fastest, with 14% negative growth. Growth in domestic wine sales overall for the four weeks through June 13 ran slower than in the exceptionally fast- growing month of May, but still grew 7% over the same period last year, SIRI reported. Consumers bought $435 million of wine at ma- jor food and drug stores. The current 52-week growth rate was 6%, with $4.5 billion sales. Sales were even better at 8% in four weeks for table wines in 750ml bottles; other sizes and packages drew down the overall average. Imports only grew 2% during the four weeks and accounted for just 21% of dollars spent on table wine. The small segment of $20-plus domestic wines that is especial- ly important to Wines & Vines readers continued to grow at an almost astonishing rate of 25% in the most recent four weeks, considering it has been growing rapidly for three years. Over 52 weeks it grew 21%. Wines & Vines AUGUsT 2011 —Jim Gordon 11 Palm Bay International Trinchero Family Estates DOLLAR SALES, 52 WEEKS TO JUNE 12 $5,764,504,000 DOLLAR % CHANGE VS. YEAR AGO VOLUME SALES, 52 WEEKS TO JUNE 12 5.2% 82,239,020 3.7% 5.5% 3,574,443 2.9% 8,364,146 0.3% 2,571,514 4.8% 2,440,055 950,300 VOLUME % CHANGE VS. YEAR AGO AVERAGE PRICE/ 750ML 4.5% $5.84 $254,685,500 27.4% 3,788,745 28.3% $5.60 $207,870,600 $189,113,300 $182,584,700 $171,920,000 $137,273,900 4.8% $4.85 4.1% $1.88 2.4% $5.92 6.8% $5.87 5.6% $12.04 $114,729,300 –3.0% 4,120,654 –4.4% $2.32 $112,864,600 –2.5% 1,744,667 –1.0% $5.39 $98,260,760 15.8% 2,053,558 18.2% $3.99 $93,063,060 8.1% 2.2% 3.4% 816,082 692,987 808,131 8.8% $9.50 $89,973,530 –3.4% 2,546,675 –3.6% $2.94 $85,457,460 $85,348,040 4.6% $10.28 5.8% $8.80 $60,050,060 17.9% $59,777,810 33.7% $59,160,880 –13.9% 767,637 27.7% $6.52 534,866 36.4% $9.31 743,194 –12.4% $6.63 $58,408,580 –1.7% 2,573,486 –1.0% $1.89 $52,669,860 18.0% $51,179,700 1.1% $50,770,110 18.7% 452,108 20.1% $9.71 418,231 2.9% $10.20 251,806 23.8% $16.80 PRICE CHANGE VS. YEAR AGO AVERAGE $0.04 –$0.04 $0.03 –$0.02 –$0.12 –$0.11 –$0.22 $0.03 –$0.09 –$0.08 –$0.06 $0.00 –$0.24 –$0.21 –$0.54 –$0.19 –$0.12 –$0.01 –$0.17 –$0.18 –$0.72

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