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July's Contributors A Marty Clubb s co-owner and managing winemaker of L'Ecole N°41 in Lowden, Wash., and president of the Washington Wine Institute, Marty Clubb is deeply invested in the success of the Washington wine industry. On page 66 he argues that Washington's strength does not come from a single varietal or AVA but from multiple varieties, great value and diverse viticultural regions. He told us, "I don't think many wine industry insiders yet understand this about Washington, and I hope my article rings that bell." Timothy Woods W W integrated pest management expert, so when he writes about the category of biopesticides, we know it's from an informed perspective. Ohmart knows that some vineyard owners and managers are skeptical about these treatments, T or erroneously believe they are only suitable for organic vineyards. Read his thorough explanation of these sometimes-counterintuitive pest control solutions on page 60. July's Cover Anastacio Sanchez of Sonoma's La Prenda Vineyards Management Inc. uses a tablet to instantly access and record vineyard data. From GPS and crop yields to labor data, compact applications are transforming vi- ticulture. Read more in this month's cover story on page 26. Photo provided by Mike Bobbitt of Meristem Technologies. 4 Wines & Vines JULY 2011 hile information about vineyards and win- eries on the West Coast and in the North- east may be extensive and widely distributed, not nearly as much data exists about wineries in the Midwest and South. Dr. Timothy Woods of the University of Kentucky has helped to fill that gap with his periodic vineyard and winery economics research in several of these states. He and co-writer Matthew Ernst, an agricultural writer from St. Louis, Mo., share the results of their latest survey on page 45 of this issue. Kerry Kirkham hile managing the tasting room of a small winery that did not have a point-of-sale system, Wines & Vines technical editor Kerry Kirkham learned the value of adopting and maintaining a streamlined POS system to track essential data pertaining to customer relations and sales trends. In her feature (page 34), Kirkham presents an array of POS possibilities and shares the valuable insights of industry insiders when shopping for and implementing a sensible, affordable and easy-to-use POS solution. Cliff Ohmart he author of Wines & Vines' long-running Vineyard View column, Cliff Ohmart is an A Member of Wine Communications Group Inc. EDITORIAL Editor Jim Gordon Production Editor Kate Lavin Technical Editor Kerry Kirkham Contributing Editor Jane Firstenfeld Senior Correspondent Paul Franson Northwest Correspondent Peter Mitham Winemaking: Tim Patterson, Clark Smith Grapegrowing: Cliff Ohmart, Glenn T. McGourty Columnists Editors: Hudson Cattell, Linda Jones McKee; Writer: Richard Carey Contributing Writers Wine East Laurie Daniel, Jamie Goode, Chris Stamp, Thomas Ulrich, Wayne Wilcox, Stephen Yafa President & Publisher Chet Klingensmith PUBLISHING Hugh Tietjen Chairman Publishing Consultant Ken Koppel WEST: Jacques Brix, Vice President & Director of Sales (707) 473-0244, jbrix@winesandvines.com ADvERTISING MIDWEST: Hooper Jones Associates Inc. (847) 486-1021, hooperhja@aol.com (215) 794-3442, marshatabb@comcast.net EAST: Marsha Tabb INTERNATIONAL: Dave Bayard (973) 822-9275, dave@bayard.com Events & Projects Planner Stephanie Papadakis Advertising Coordinator Christina Ballinger ADMINISTRATION Publishing Assistant Caroline Shakeshaft CIRCULATION & DATABASE DEvELOPMENT Database Manager Lynne Skinner Circulation Manager Emilee Schumer Circulation Assistant Alia Vander Lind Research Assistant Allison Bowser Web Developer James Rust WEBSITE Design & Production Manager Bridget Williams DESIGN & PRODUCTION Wines & Vines, ISSN 043-583X, a member of Wine Communications Group, Sonoma, CA, is published monthly. Periodicals postage paid at San Rafael and at additional mailing offices. Publishing Information Volume 92, Number 7 (866) 453-9704 • subs@winesandvines.com • www.winesandvines.com Subscription Rates Wines & Vines, 1800 Lincoln Ave., San Rafael, CA 94901-1298 Customer Service Send address changes to our publication office: Postmaster U.S., $38.00; Canada/Mexico, $48.00 All other countries, $85.00 (for airmail add $85.00) Reproduction in whole or part without permission is prohibited. Wines & Vines does not assume responsibility for unsolicited manuscripts or materials. Contributors are responsible for the proper release of proprietary and/or classified information. Wines & Vines is distributed through an audited circulation. Deborah Roberti Ad Prepress