Wines & Vines

July 2011 Technology Issue

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WineEast Grape Prices Paid in 2010 Per Ton Responding Minimum Price Maximum Price Number American Concord Niagara Norton or Cynthiana French Hybrid Cayuga White Chambourcin Chardonel Foch Traminette Seyval Vidal Blanc Vignoles Vinifera Cabernet Franc Cabernet Sauvignon Chardonnay Merlot Shiraz 63 52 42 25 17 $700 $700 $850 $800 $850 $2,500 $3,200 $3,000 $1,900 $3,500 $1,500 $1,600 $1,500 $1,600 $1,800 Results based on a survey of 185 wineries in Ohio, Indiana, Illinois, Missouri, Kentucky, Tennessee and Virginia. $1,536 $1,617 $1,534 $1,527 $1,873 $1,100-2,100 $1,000-2,000 $1,200-2,000 $1,200-1,800 $1,200-2,400 26 17 37 24 63 24 18 46 27 61 21 $275 $225 $300 $450 $650 $600 $400 $690 $500 $600 $700 $1,100 $1,100 $1,500 $1,300 $1,700 $1,300 $1,300 $1,500 $1,400 $1,400 $1,600 Median Price $575 $550 $1,000 $820 $1,000 $1,000 $1,000 $1,000 $900 $900 $1,200 Average Price $577 $594 $1,001 $838 $1,011 $952 $911 $1,014 $906 $910 $1,120 Most Frequent Price Range $300-750 $340-800 $650-1,200 $600-1,000 $700-1,300 $600-1,300 $900-1,200 $800-1,300 $700-1,100 $700-1,200 $950-1,300 Sell to More Wineries The Wines & Vines Online Marketing System (OMS) is a web application powered by the leading wine and grape industry database. See for yourself how easy it is to target and extract the data you need to grow your customer base. Improve marketing effectiveness | Identify new winery clients | Increase sales (866) 453-9701 winesandvines.com/oms Wines & Vines JULY 2011 49

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