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56 WINES&VINES March 2016 WINE INDUSTRY NEWS WINE EAST L ancaster, Pa.—The Eastern Winery Ex- position (EWE) will return March 8-10 to the Convention Center in downtown Lancaster. Bob Mignarri, EWE's organizer, told Wines & Vines, "Advance registration is the best it's ever been for this many weeks before the conference." He attributed the surge in regis- trations in part to the fact that last year's EWE was held in Syracuse, N.Y., and attracted wine industry professionals new to the event. The conference is also drawing many attendees from Virginia wineries, and Mignarri noted that there are a number of speakers on the program from that state. EWE is designed to provide relevant grape- growing and winemaking information to east- ern U.S. and Canadian wineries and vineyards. It also features networking events and a large winery and vineyard trade show. The 2016 conference will begin March 8 with two daylong workshops. Lucie Morton, a well- known Virginia viticulturist, and Ernest "Bubba" Beasley, a geologist with HydroGeo Environ- mental in Charlottesville, Va., will kick off the workshop "Is There a Relationship between Soils and Fine Wines? Find Out Before You Plant Your Vineyard" with a discussion about the latest techniques to evaluate vineyard sites before they are planted—especially in the context of soils in the Mid-Atlantic region. Alex Blackburn, soil scientist with Blackburn Consulting Services in Berryville, Va., will discuss the geomorphology and soil and site characteristics that impact vineyards and quality grapes; Ryan Reed, also a soil scientist with Blackburn Consulting, will talk about the impact of mineralogy and soil chemistry on fruit quality. Thomas Bachelder, who makes wine in Burgundy (France), Oregon and Ontario (Canada), will review terroir in France, the relationship between Burgundian soils and wine quality. He also will be bringing some wines for workshop participants to taste at his session. During the second workshop, "Planning for Success at Your Winery," participants will have the opportunity to hear from experienced win- ery owners about their personal challenges, mistakes and successes. Speakers will include Jerry Forest from Buckingham Valley Vineyards in Pennsylvania, Peter Oldak from Jewell Towne Vineyards in New Hampshire, and Brian Roeder from Barrel Oak Winery in Virginia, who will discuss business plans, raising capital before opening and marketing planning. Victor 2016 EASTERN WINERY EXPOSITION SCHEDULE TUESDAY MARCH 8, 2016 TIME EVENT EVENT 10:30 a.m.-5 p.m. Workshop 1: Relationship Between Soils and Fine Wines Workshop 2: Planning for Success at Your Winery 10:30-11:30 a.m. Avoid Surprises: Mapping and Analyzing Your Site Winery Waste Disposal Regulations (Pennsylvania) 11:40 a.m.-12:40 p.m. Soil and Wine Quality in Burgundy and Beyond Increasing Tasting Room Visits Through Social Media 1:40-2:40 p.m. Underground Features and Challenges in the Mid-Atlantic Planning Advice from Industry Veterans Pre-Opening 2:50-3:50 p.m. Optimizing Your Site Financing Strategies Pre-Opening 4-5 p.m. Panel Discussion on Soil Issues Learning from the Leaders. Behind the Scenes & Out Front: What Worked and What They Could Have Done Better WEDNESDAY MARCH 9, 2016 TIME EVENT EVENT 8:15-9:15 a.m. Cold-Hardy Red Hybrids: St. Croix and Landot Noir Fruit Wines 1: Chemistry, Processing and Fermentation 9:25-10:25 a.m. Chardonel: A Cost-Effective Alternative to Chardonnay? Fruit Wines 2: Winemaker Roundtable 10:40-11:50 a.m. DtC Data Security: Lessons from the Trenches Filtration Technologies: Cross-Flow and Lenticular 2:15-3:40 p.m. Fungal Disease Prevention Practical Protocols for Sterile Filtering or Bottling Unfiltered 3:50-5:10 p.m. Late-Season Rot Management, Pre-Harvest and Pre-Crush Microbial Terroir, Brett and the Role of Reductive Strength 6:45-10 p.m. Fifth Annual Industry Celebration Dinner and ASEV-ES Live Auction THURSDAY MARCH 10, 2016 TIME EVENT EVENT 8:20-9:20 a.m. Recovering From (and Avoiding) Winter Damage Why Your Winery Brand Should Be Like "Weird Al" 9:30-10:30 a.m. Social Media Options for Wine Marketing Winery Lab Analysis: a Video Demonstration 10:45-11:45 a.m. Chardonnay Roundtable No. 1: The Elegant, Fresh Style Sell More Wine: Branding Workshop for Better Label Design 2-3 p.m. Chardonnay Roundtable No. 2: The Rich, Full-Bodied Style Current Trends in Online Marketing 3:10-4:10 p.m. Study Results: Cluster Thinning and Improved Grape Chemistry With Chambourcin Oak Barrel Alternatives (Red & White Wines) with Tasting Trials Soil and Planning at EWE Eastern Winery Exposition will return to Pennsylvania in fifth year By Linda Jones McKee