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Flash Offers Continue Slide in 2016 The Flash Report Complete flash data is available at winesandvines.com/flash METRICS 12 WINES&VINES March 2016 F or the third straight month, the monthly total of flash offers for domestic wines was less than at the same point during the previous year. All of the major flash reseller websites had a relatively quiet start to 2016, and January's 418 offers was the lowest monthly total since October 2014. The number of U.S. wineries involved with flash sites also declined slightly in the past year. Of the 8,702 wineries in the United States, 1,023 (or 12%) had at least one wine offered on a flash site in the past 12 months. During the same time a year ago, 13% of all U.S. winer- ies had wine on a flash site. Flash websites sell wine at discount prices for a brief amount of time. While many wineries work with flash sites directly, some wines come from distributors, retailers or collectors. While the total number of wineries grew from 8,287 in 2014 to 8,702 by the end of 2015, the number of unique wineries with flash offers dropped from 1,059 to 1,023. Mean- while, the total number of offers increased 8%. —Andrew Adams Flash Reseller Offers MONTH January 2016 418 January 2015 445 12 MONTHS January 2016 6,628 January 2015 6,137 -6% 8% NEW STATE-OF-THE-ART LAB EQUIPMENT SETTING NEW STANDARDS FOR VINE QUALITY Tefera Mekura, Lab Manager PhD in Plant Pathology, Oklahoma State University Serving the Wine, table grape, and raiSin induStrieS VINTAGE NURSERIES' ADVANcED NEW TESTING LAB VINTAGE NURSERIES' NEW TESTING LAB PUTS GROWERS FIRST! At Vintage Nurseries, our vines have to pass a lot of rigid tests. Our new in-house materials testing laboratory equipment with RNA detection introduces a whole new level of quality control built on faster turnaround, increased sample sizes and thorough attention to detail. It's just another way we continue to strive to provide the best possible plant material in the industry. WAScO 661.758.4777 SANTA ROSA 707.542.5510 PASO ROBLES 805.237.8914 800.499.9019 VintageNurseries.com FLASH SITES COMPARED FOR JANUARY Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 13 $27.45 37% 8,000 Invino 40 $22.02 45% 229,000 Last Bottle Wines 11 $20.45 45% 418,000 Last Call Wines 74 $30.83 50% 4,000 Lot18 33 $31.93 32% 225,000 The Wine Spies 30 $32.11 36% 46,000 Wine Woot 45 $15.66 52% 1,178,000 WineAccess 16 $34.58 32% 322,000 Wines Til Sold Out 77 $17.81 58% 1,559,000 WineShopper 12 $18.02 38% 92,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Desktop pageviews from Compete.com, January 2016.