Wines & Vines

March 2016 Vineyard Equipment & Technology Issue

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METRICS March 2016 WINES&VINES 13 FLASH DISCOUNTS FOR A SAMPLE OF CENTRAL COAST WINES OFFERED IN JANUARY Discount Winery Region Wine Type Vintage Winery Retail Flash Price Winery Size in Cases Flash Reseller 34% Sanford Winery & Vineyards Santa Rita Hills Pinot Noir 2010 $31.33 $20.83 35,000 Rue La La 37% Tensley Wine Santa Barbara Syrah 2014 $30.00 $19.00 15,000 Last Bottle Wines 42% Sextant Wines Central Coast Zinfandel 2013 $23.00 $13.33 8,000 Wine Woot 49% Bernardus Vineyards & Winery Santa Lucia Highlands Pinot Noir 2012 $39.00 $20.00 50,000 Rue La La 54% Clavo Cellars Paso Robles Albariño 2012 $26.00 $12.00 2,000 Wine Woot 60% Laetitia Vineyard & Winery Santa Barbara Cabernet Sauvignon 2012 $49.99 $19.99 60,000 Last Call Wines 66% Vita Luce Cellars Central Coast Cabernet Sauvignon 2013 $38.00 $12.99 3,000 Wines Til Sold Out 72% Foley Johnson Santa Rita Hills Chardonnay 2012 $54.00 $14.99 5,000 Wines Til Sold Out FLASH OFFERS BY CASE PRODUCTION Winery Size No. of U.S. Wineries Wineries Offering Flash % Offering Flash 500,000+ 64 41 64% 50,000 - 499,999 251 141 56% 5,000 - 49,999 1,537 378 25% 1,000 - 4,999 3,639 284 8% < 1,000 3,211 179 6% All Wineries 8,702 1,023 12% Source: Wines Vines Analytics, winesandvines.com/flash. Total offers past 12 months January 2016. 1. This TMCI Padovan Dynamos cross~flow 1. This TMCI Padovan Dynamos cross~flow filter system eliminates the use of filter aids, like D.E. filter 1. This TMCI Padovan Dynamos cross~flow filter system eliminates the use of filter aids, like D.E. system eliminates 1. This TMCI Padovan Dynamos cross~flow filter system eliminates the use of filter aids, like D.E. the 1. This TMCI Padovan Dynamos cross~flow filter system eliminates the use of filter aids, like D.E. use of 1. This TMCI Padovan Dynamos cross~flow filter system eliminates the use of filter aids, like D.E. filter 1. This TMCI Padovan Dynamos cross~flow filter system eliminates the use of filter aids, like D.E. aids, like D.E. 2. This filtration system is expandable. As your winery grows, it can grow with it. 3. It's the world's first patented, high~solids, rotary filter and it can run 24 hours before cleaning. 4. ATP Group is the exclusive distributor for TMCI Padovan. Call us for a demonstration. For more inFormation, contact atP grouP at (707) 836-6840 or online at www.atPgrouP.com 4 reasons why you ' ll ll like this ad. like ll like this ad. this ll like this ad. ad. atpgroup atpgroup TOTAL DOMESTIC FLASH OFFERS BY REGION Source: Wines Vines Analytics, winesandvines.com/flash. 12 months ending Januray 2016. Domestic wne offers only. 2,500 2,000 1,500 1,000 500 0 Napa County Sonoma County Other CA Central Coast Northwest (OR & WA) Other U.S. 2,337 1,659 774 937 557 364 Flash Offers n 12 months ending January 2015 n 12 months ending January 2016 2,263 1,644 635 772 599 224

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