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Flash Offers Stay on the Rise The Flash Report Complete flash data is available at winesandvines.com/flash METRICS 12 WINES&VINES December 2015 NEW STATE-OF-THE-ART LAB EQUIPMENT SETTING NEW STANDARDS FOR VINE QUALITY Tefera Mekura, Lab Manager Ph.D in Plant Pathology, Oklahoma State University Serving the Wine, table grape, and raiSin induStrieS VINTAGE NURSERIES' ADVANcED NEW TESTING LAB VINTAGE NURSERIES' NEW TESTING LAB PUTS GROWERS FIRST! At Vintage Nurseries, our vines have to pass a lot of rigid tests. Our new in-house materials testing laboratory equipment with RNA detection introduces a whole new level of quality control built on faster turnaround, increased sample sizes and thorough attention to detail. It's just another way we continue to strive to provide the best possible plant material in the industry. WAScO 661.758.4777 SANTA ROSA 707.542.5510 PASO ROBLES 805.237.8914 800.499.9019 VintageNurseries.com G rowth in the number of offers by flash wine resellers remained positive in Oc- tober with the websites making 441 offers for domestic wines. The monthly total is 7% higher than last year and raises the 12- month total by 13%. Including Meritage, Claret, GSM and other label designations for red blends, Wines Vines Analytics tracked 951 offers for the wine type in the past 12 months through October. This year's total offers for red blends is 46% more than the total during the same period ending October 2012. While offers overall have grown, the share of total offers by red blends increased from 12% in 2012 to 14% in 2015. Red blends now have the third largest share of all offers behind Cabernet Sauvignon, which accounts for a quarter, and Pinot Noir, which stands at 19%. Cabernet Sauvignon's domi- nance declined slightly with the rise of red blends. In 2012 Cab's share of all offers was 27%, and now it is 25%. —Andrew Adams FLASH SITES COMPARED FOR OCTOBER Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 8 $16.15 38% 14,000 Invino 34 $21.08 45% 147,000 Last Bottle Wines 15 $29.00 36% 263,000 Last Call Wines 95 $33.16 49% 26,000 Lot18 32 $51.73 25% 187,000 The Wine Spies 39 $26.75 34% 21,000 Wine Woot 62 $16.40 49% 1,428,000 WineAccess 20 $27.74 32% 165,000 Wines Til Sold Out 55 $21.14 54% 828,000 WineShopper 14 $15.70 38% 206,000 Source: Wines Vines Analytics, winesandvines.com/flash. *Source: Desktop pageviews from Compete.com, October 2015. Domestic wine offers only. Flash Reseller Offers MONTH October 2015 441 October 2014 414 12 MONTHS October 2015 6,855 October 2014 6,089 7% 13%