Issue link: http://winesandvines.uberflip.com/i/513570
METRICS June 2015 WINES&VINES 13 Only 1,568 (or 9%) of the offers had a discount of less than 20%. Last Bottle Wines not only had the most flash offers in April, it also covered both ends of the flash price spectrum. The website offered a 2013 Chateau Ste. Mi- chelle Riesling at a 50% discount for $6, which was the lowest priced flash offer. Flash sites don't make many offers for wines priced less than $8. In the past 72 months, the websites only had 139 offers for wines priced less than $8 but 1,370 priced between $8 and $11. —Andrew Adams Eaton's BECOPAD ® depth filter sheets provide excellent filtration while maximizing throughput. It's the choice for winemakers who demand high capacity, minimal drip loss and virtually no color adsorption. Visit www.eaton.com/wine or contact Marge DeAngelis 732-212-4703. Get the Clear Advantage F I LT R AT I O N P R E C I S I O N FLASH DISCOUNTS FOR A SAMPLE OF PINOT NOIRS OFFERED IN APRIL Discount Winery Region State Vintage Winery Retail Flash Price Winery Size in Cases Flash Reseller 20% Hartford Family Winery Russian River Valley CA 2013 $50.00 $39.99 16,000 Wine Spies 33% Ferrari-Carano Vineyards & Winery Anderson Valley CA 2012 $44.99 $29.99 200,000 Last Call Wines 37% Kistler Vineyards Sonoma Coast CA 2003 $125.00 $79.00 25,000 Last Bottle Wines 38% Riverbench Vineyard & Winery Santa Maria Valley CA 2012 $32.00 $20.00 3,000 Rue La La 40% MacRostie Winery & Vineyards Sonoma CA 2009 $50.00 $29.98 25,000 Invino 44% Ross Andrew Winery Willamette Valley OR 2011 $71.67 $40.00 4,000 Wine Woot 55% Robert Stemmler Winery Carneros CA 2011 $44.00 $19.99 10,000 Wines Til Sold Out 56% Trousse-Chemise Willamette Valley OR 2013 $44.99 $19.99 165,000 Last Call Wines Source: Wines Vines Analytics, winesandvines.com/flash. 72 months through April 2015. Only includes offers for domestic wines. OFFERS BY FLASH PRICE Number of Flash Offers 10,000 8,000 6,000 4,000 2,000 0 <$20 $20-$29.99 $30-$39.99 $40-$49.99 $50+ FLASH OFFERS BY PERCENT DISCOUNT Source: Wines Vines Analytics, winesandvines.com/flash. 72 months through April 2015. Only includes offers for domestic wines. Number of Flash Offers 6,000 5,000 4,000 3,000 2,000 1,000 0 <20% 20-29% 30-39% 40-49% 50+%