Wines & Vines

December 2014 Unified Sessions Preview Issue

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M E T R I C S Off-premise sales grew by 6% in October, matching the 12-month growth rate compared to a year ago. Wine Industry Metrics Latest Metrics Complete metrics data is available at: winesandvines.com/metrics Winery job postings increased by 6% in October compared to October 2013, which was a slowdown from recent months. Wine Industry Metrics Source: IRI, ShipCompliant, Winejobs.com, Wines Vines Analytics Off-Premise sales Month 12 Months Oct. 2014 $570M $7,775M Oct. 2013 $539M $7,342M Direct-to-consumer shipments Month 12 Months Oct. 2014 $284M $1,751M Oct. 2013 $240M $1,556M Winery Job index Month 12 Months Oct. 2014 139 226 Oct. 2013 131 192 + 6% + 6% + 13% + 18% + 6% + 18% 10 W i n e s & V i n e s D e C e M B e R 2 0 1 4 DtC Shipments Grow Rapidly in October DtC shipments of red blends grew in the lower price points during the past 12 months but shrank in the two highest price points. Overall, red blends lost $19 million in the period due to declines at the highest price levels, which account for the largest volume of shipments. DtC shipments typically spike from September to October as the weather cools enough to avoid heat damage during ship- ping and fall wine club shipments go out. Still, October ship- ments grew 18% compared to October 2013. Off-Premise, DtC Shipments and Winery Jobs Up in October The wine industry economy looked healthy again in October as the major metrics tracked by Wines Vines Analytics were all positive. The fastest growing metric for the month was direct- to-consumer (DtC) shipments, the value of which rose 18% from October 2013. The Winery Job Index and off-premise sales both grew 6% in October. The value of direct-to-consumer shipments from U.S. wineries in October grew 18% from October 2013. Off-Premise Sales Source: , Wines & Vines $ Millions $800 $750 $700 $650 $600 $550 $500 $450 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 + 6% Direct-to-Consumer (DtC) Shipments $300 $250 $200 $150 $100 $50 Source: Wines & Vines/ShipCompliant Model $ Millions 2013 2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec + 18% Winery Job Index winejobs.com Index Source: winejobs.com 300 250 200 150 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 + 6% Source: Wines & Vines/ShipCompliant Red Blend DtC Shipments by Price Segments 12-month periods through October $100+ $60-$99.99 $30-$59.99 $20-$29.99 $15-$19.99 Under $15 $ Millions 0 $20 $40 $60 $80 $100 $120 n 2014 n 2013

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