52 W i n e s & V i n e s D e C e M B e R 2 0 1 4
G R A P E G R O W I N G W I N E M A K I N G
TECHNICAL REVIEW
Making the Wine
Hopper Carlsen & Associates, carlsenassociates.com
Crusher/destemmer Vega 10, rebuilt by Carlsen & Associates
Must pump Waukesha, Carlsen & Associates
Tanks and
fermentation vessels
Santa Rosa Stainless Steel,
srss.com
Additions, enzymes
nutrients
Fermaid K, Scott Laboratories, scottlab.com;
DAP, American Tartaric, americantartaric.com
Barrels Taransaud, Mel Knox, knoxbarrels.com;
Alain Fouquet French Cooperage, alainfouquet.com;
Gamba USA/Botti Generazioni, bottigamba.com
Barrel washing
equipment
Carlsen & Associates
Hosees, clamps and
other fittings
Carlsen & Associates
ML Bacteria (kosher) Scott Laboratories
Presses Puleo SF 45, rebuilt by Carlsen & Associates
Building the Winery
Architect Fred Hyer, Hyer Architecture,
hyerarchitecture.com
General contractor Michael Feiner,
maf100@hotmail.com
Metal fabrication Jose Robledo, Robledo Iron Work,
robledoironworks.com
Winery refrigeration Pro-Chiller, Pro Refrigeration,
prochiller.com
Refrigeration and
Mechanical Engineer
Consultant
Chuck Magers,
cemagershvacr@gmail.com
Walls Barrier Roofing and Insulation,
barrierroofing.com
Winery Services
Laboratory services VinSci, vinsci.com;
ETS Laboratories, etslabs.com
Case goods storage Valley Wine Warehouse,
valleywinewarehouse.com
Regulatory
compliance
DH Wine Compliance,
dhwinecompliance.com
Marketing and PR In house
Distribution Royal Wine Corp., royalwine.com
Website design and
POS software
BFD Design,
bfddesign.com
DtC/wine
shipments
In-house
Financing/bank Wells Fargo, wellsfargo.com
Covenant Wines
1102 Sixth Street, Berkeley, Calif. 94710
(510) 559-9045 • covenantwines.com
the Challenge
Building an urban winery still proved more affordable than a wine country estate, but the owners of Covenant
Wines had to put in new floors, insulation and contend with costly surprises like installing key equipment such
as the glycol chiller.
40%
DTC
SALES
2003
yEAR
BONDED
OWNERS
Jeff and Jodie
Morgan; Leslie Rudd
WINEMAKER
Jeff Morgan
ASSOCIATE
WINEMAKER
Jonathan Hajdu
CONSuLTING CFO
Janel Sizelove
Source: Wines Vines Analytics Source: Wines Vines Analytics
Winery
Average
Bottle
Price
$0 $10 $20 $30 $40 $50
Covenant Wines
Alameda County Average
California Average
U.S. Average
$11.50
$12
$50
$23
0 0 30,000 60,000 90,000
Covenant Wines
Alameda County Average
California Average
U.S. Average
6,000
47,000
Winery
Case
Production
14,600
87,000
Packaging
Bottles Global Package, globalpackage.net
Corks Scott Laboratories
Label design Herdell Printing & Lithographers, herdellprinting.com;
Ortega Design Studios, ortega-wine-label-design.com;
ellie Brickman hajdu, elliebrick@gmail.com
Label printing Herdell Printing & Lithographers
Capsules Ramondin USA, ramondin.com;
Janson Capsules, jansoncapsules.com
S.F.
Bay
AVA
