Issue link: http://winesandvines.uberflip.com/i/314400
M E T R I C S The Flash Report leADING FlASh SIteS company Name UrL Principals affiliation Operation Cinderella Wine cinderellawine.com Gary Vaynerchuk Wine library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.com tony and Danielle Westfall Good Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) last Call Wines lastcallwines.com Michael Rockower Canals hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. lot18 lot18.com Jay Sung Advertising platform for wineries to sell directly to consumers. the Wine Spies thewinespies.com Jason Seeber Sells one wine each day, 365 days per year. Wine Woot wine.woot.com David and George Studdert Amazon One deal daily M-F. emphasizes interactivity. Winery controls price. Wines til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight eSt until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: Wines Vines Analytics Latest FLash Data Complete flash data is available to subscribers: winesandvines.com/flash M E T R I C S FlASh DISCOuNtS FOR A SAMPle OF NON-ChARDONNAy, WhIte WINeS OFFeReD IN APRIl Winery Flash Winery size Discount Winery/Brand region state Varietal Vintage retail Price in cases Flash site 14% Saddleback Cellars Napa Valley CA Pinot Grigio 2011 $35.00 $29.99 6,000 VinFormant 20% long Shadows Vintners Columbia Valley WA Pinot Gris 2012 $15.00 $11.99 28,000 Good Juice Direct 33% Voss Vineyards Napa Valley CA Sauvignon Blanc 2012 $21.00 $13.99 4,500 WineShopper 36% Groth Vineyards & Winery Napa Valley CA Sauvignon Blanc 2012 $25.00 $16.00 70,000 last Bottle Wines 38% St. Julian Wine Co. lake Michigan MI Pinot Grigio 2012 $16.17 $10.00 250,000 Wine Woot 48% harvest Moon Winery Russian River Valley CA Gewürztraminer 2012 $76.67 $39.99 3,500 Wine Spies 54% Iron horse Vineyards Russian River Valley CA Blend - White 2006 $35.00 $16.00 30,000 last Bottle Wines 60% Joseph Carr Wines California CA Sauvignon Blanc 2012 $29.99 $11.99 150,000 last Call Wines 12 W i n e s & V i n e s J U n e 2 0 1 4 FlASh SIteS COMPAReD FOR APRIl Flash No. of Domestic average Flash average Pageviews* reseller april Offers Price (750ml) Discount (000) cinderella Wine 7 $23.49 33% 23 invino 70 $23.17 39% 170 Last Bottle Wines 62 $48.91 41% 311 Last call Wines 69 $20.95 49% 15 Lot18 32 $24.94 25% 217 the Wine spies 31 $27.52 30% 67 Wine Woot 30 $16.48 47% 305 Wines til sold Out 59 $21.67 53% 1,060 Wineshopper 26 $16.52 38% 34 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, April 2014 Offers Stay Up; Most Wines Less Than $20 Flash offers for domestic wines in April were 4% higher than the total in April 2013, continuing the high rate of offers in 2014. Last Bottle Wines held a special "marathon sale" in late April that drove its total offer count to 62 and its average retail price to $79. April's total was just slightly less than in March. In the past 12 months from May 2013 to April 2014, 60% of offers for domestic wines had flash prices of less than $20. Of those offers, about eight of every 10 wines had a flash price be- tween $11 and $19.99. The breakdown of offers for less than $20 also stayed rela- tively the same in the past 12 months compared to the same pe- riod a year earlier. About half of the offers for less than $20 are for wines with flash prices of $15 to $19.99, and roughly 35% are for wines with flash prices of $11 to $14.99. —Andrew Adams Flash Number of Offers and Share of Total Offers by Price Segment Source: Wines Vines Analytics, winesandvines.com/flash 3,500 3,000 2,500 2,000 1,500 1,000 500 0 <$20 $20-$29 $30-$39 $40-$49 $50+ Flash bottle price Number of Offers n = 2013 n = 2014 12 months through april 2014 Percent of total Offers $40-$49.99 5% $30-$39.99 9% $50+ 7% <$20 60% $20-$29.99 19%