Issue link: http://winesandvines.uberflip.com/i/314400
M E T R I C S Sales of domestic wine in off-premise locations grew 6% in April compared to April 2013. The 12-month growth rate stayed at 7%. Wine Industry Metrics Latest Metrics Complete metrics data is available at: winesandvines.com/metrics Wineries conducted hiring activity in April at a 10% higher rate than April 2013, driven largely by an increase in winemaking jobs. Wine Industry Metrics Source: IRI, ShipCompliant, winejobs.com, Wines Vines Analytics Off-Premise sales Month 12 Months April 2014 $584M $7,490M April 2013 $550M $7,022M Direct-to-consumer shipments Month 12 Months April 2014 $157M $1,649M April 2013 $142M $1,484M Winery Job index Month 12 Months April 2014 302 212 April 2013 275 174 + 6% + 7% + 11% + 22% + 10% + 11% 10 W i n e s & V i n e s J U n e 2 0 1 4 The five best-selling white wine varietals all experienced growth in DtC sales during the 12 months through April. Chardonnay dominated DtC shipment market share among white wines to an even greater degree than in off-premise sales. Sauvignon Blanc was second for DtC whites, while in off-premise sales it was third behind Pinot Grigio. Wine Industry Metrics All Positive for 13th Consecutive Month The three major metrics of wine industry economic health stayed in the green during April, stretching the current growth streak to 13 months. Direct-to-consumer shipments in April rose 11% over April 2013. The Winery Job Index grew 10%, and off-premise sales increased by 6%, with Sauvignon Blanc as the fastest growing varietal white wine category, according to Chicago, Ill.-based market-research firm IRI. Value of DtC shipments from U.S. wineries grew by 11% in April compared to April 2013, matching the 12-month growth rate. Winery Job Index winejobs.com Index Source: winejobs.com 300 250 200 150 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 Off-Premise Sales Source: , Wines & Vines $ Millions $800 $750 $700 $650 $600 $550 $500 $450 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 Direct-to-Consumer (DtC) Shipments $250 $200 $150 $100 $50 Source: Wines & Vines/ShipCompliant Model $ Millions 2013 2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec White Wine DtC Shipment Value Source: Wines & Vines/ShipCompliant Model 12 months through April 2014 0 $30 $60 $90 $120 $150 Chardonnay Sauvignon Blanc Blend-White Pinot Grigio/Gris Riesling $ Millions n = 2014 n = 2013 n = 2012 Blend-White Pinot Grigio/Gris Riesling 12 months through April 2014 Source: Wines & Vines/ShipCompliant Model Chardonnay White Wine DtC Shipments Sauvignon Blanc + 6% + 11% + 10%