Issue link: http://winesandvines.uberflip.com/i/279499
M E T R I C S The Flash Report leading FlaSh SiTeS company Name UrL Principals affiliation Operation Cinderella Wine cinderellawine.com gary Vaynerchuk Wine library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. invino invino.com Tony and danielle Westfall good Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) last Call Wines lastcallwines.com Michael Rockower Canals hamilton Wine Store, n.J. Offers four to six wines per day, available until sold out. lot18 lot18.com Jay Sung advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber Sells one wine each day, 365 days per year. Wine Woot wine.woot.com david and george Studdert amazon One deal daily M-F. emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe arking Roger Wilco (liquor store) Sells one wine at a time from midnight eST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: Wines Vines analytics FlaSh diSCOUnTS FOR a SaMPle OF Red Blend WineS OFFeRed in FeBRUaRy Winery Flash Winery size Discount Winery/Brand region Varietal Vintage retail Price in cases Flash site 17% Rotie Cellars Washington Blend - Red 2011 $46.00 $37.99 3,600 good Juice direct 22% hedges Family estate yakima Valley Blend - Red 2011 $32.00 $24.99 145,000 good Juice direct 27% leviathan Wine Co. California Blend - Red 2010 $48.00 $35.00 7,000 Wine Spies 30% Blanchard Family Wines Sonoma Blend - Red 2011 $40.00 $28.00 2,000 Cellar angels 46% Phipps Family Cellars Sonoma Blend - Red 2010 $50.00 $26.99 5,000 lot18 57% arizona Stronghold Vineyards arizona Blend - Red 2012 $23.50 $10.00 10,000 Wine Woot 58% Summerwood Winery Paso Robles Blend - Red 2008 $60.00 $25.00 5,000 last Bottle Wines 74% Sullivan Vineyards Rutherford Blend - Red 2006 $115.00 $29.99 5,500 Wines Til Sold Out Latest FLash Data Complete flash data is available to subscribers: winesandvines.com/flash M E T R I C S 12 W i n e s & V i n e s A P R i L 2 0 1 4 FlaSh SiTeS COMPaRed FOR FeBRUaRy Flash No. of Domestic average Flash average Pageviews* reseller February Offers Price (750ml) Discount (000) cinderella Wine 10 $24.83 28% 4 invino 83 $24.05 40% 81 Last Bottle Wines 19 $29.68 42% 104 Last call Wines 73 $19.39 49% 72 Lot18 21 $31.23 31% 121 Wine spies 23 $27.76 30% 22 Wine Woot 39 $16.52 44% 282 Wines til sold Out 61 $21.95 52% 569 Wineshopper 22 $14.70 36% 118 Source: Wines Vines analytics, winesandvines.com/flash *Source: Compete.com, Feb. 2014 Flash Offers for Wine Stable Winery participation less than in previous years With just 23 more offers this February than in 2013, total offers for domestic wines remained steady. Wines Till Sold Out (WTSO) had the highest average discount of 52% for its 61 offers from 40 different wineries, and Invino posted the most offers with 83. Generally the number of unique wineries making an offer has increased each month, yet most of these offers are from the same wineries. Based on data for the past 12 months through February, the total number of wineries with a flash offer was 1,041, or 13% of all U.S. wineries. For the 12 months ending in November 2012, 1,352 wineries, or 18% of all wineries, made a flash offer. Of the 1,041 total wineries with an offer, 373, or 36%, produce between 5,000 and 49,000 cases per year. Small wineries, or those making 1,000 to 4,999 cases, had the next highest share of 30%, or 313 small domestic wineries that made an offer. —Andrew Adams U.S. Producers Using Flash Channel by Winery Size Winery size U.s. Wineries With Offer via Flash % Present in Flash channel 500,000 - plus 56 42 75% 50,000 - 499,999 253 127 50% 5,000 - 49,999 1,436 373 26% 1,000 - 4,999 3,189 313 10% < 1,000 2,828 186 7% all Wineries 7,762 1,041 13% Source: Wines Vines analytics 12 months through Feb. 2014 U.S. Producers Using Flash Channel by Bottle Price Winery average Bottle Price U.s. Wineries With Offer via Flash % Present in Flash channel $50 - plus 698 180 26% $30 - $49.99 1,606 438 27% $20 - $29.99 2,452 284 12% $1 - $19.99 3,006 139 5% all Wineries 7,762 1,041 13% Source: Wines Vines analytics 12 months through Feb. 2014