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GovtLiaison_Dir08 11/29/07 2:00 PM P METRICS U.S. Wines Grow in October Convenience store sales up 25%; Chardonnay and Pinot Grigio lead Chardonnay Sales by Price and Store Type O Fastest growing price points For domestic table wines, the price segments from $8 up showed the fastest growth during the past 52 weeks. Wines Reasonable Hourly Rates All Other Stores TRADEMARK SEARCHES $400 As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. $300 Phone or write for details. $200 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted Castoro_Nov08 10/8/08 1:54 PM www.trademarkinfo.com Since 1957 Source: $20-plus $15-$19.99 $11-$14.99 $8-$10.99 $0 $5-$7.99 $100 $3.50-$4.99 Convenience stores were the fastest growing channel for off-premise wine sales, accounting for $44 million in domestic table wine in October. This number grew 25% compared to October 2012 and was faster than the 52-week growth rate of 21%. The most popular varietal or wine type in convenience stores during the past year was the same as in other stores: Chardonnay, with a 26% share of sales. The IRI numbers showed that convenience store shoppers reached for lower priced Chardonnay more often than shoppers in other stores. Bottle prices below $8 accounted for 73% of convenience store Chardonnay sales, while in other stores the figure was 44%. Pinot Grigio/Gris was second in value at convenience stores with a 13% share, while it was third in other stores. Cabernet Sauvignon is No. 3 in convenience stores but No. 2 in other stores. Barefoot, Sutter Home and Yellow Tail are first, second and third in sales by brand at convenience stores. KendallJackson Vintners Reserve is the highestpriced brand—averaging $14.36 per bottle—among the top 20. Glass bottles in the 750ml size account for 62% of convenience store sales by package type, 1.5-liter glass bottles account for 19%, and 187ml bottles (including plastic ones) account for 13%. Gov't. Liaison Negotiations or Footwork Convenience Stores Under $3.50 Convenience sales fastest LABEL APPROVALS Low per-label costs $ Millions ff-premise sales of domestic wines in October dipped from their level the previous month but surpassed October 2012 by 6%, according to IRI, the Chicago-based market research firm. Sales during the 52 weeks ending in October rose 7% compared to a year earlier. Domestic table wine and sparkling wine grew at virtually the same rate, although table wine sales were 22 times larger in value. Table wine totaled $504 million in October, compared to sparkling wine at $23 million in the food, drug, liquor and convenience stores nationwide tallied by IRI. 52 weeks through Oct. 8, 2013 $500 TTB , Wines & Vines priced $8-$10.99 grew by 10% in value. This was an especially significant rise in an already large category with $1.7 billion in annual sales. Domestic wines priced $11-$14.99 grew by 15%; those priced $15-$19.99 grew more slowly at 7%, and the $20plus segment increased by 15% in value. Boxed wines priced $3.50-$4.99 per 750ml were the overall fastest growing domestic price segment, with a 21% gain. These are bigger in annual sales than $20plus bottled wines. • VELCORIN DOSING NOW AVAILABLE! • Bottle cleaning, sparging & gravity filling • Vacuum corking & multiple head corkers • All types of capsules including SCREW CAP • Single or dual web PS labeling • NEW – 187ml bottling • 20 years of hands-on bottling experience • Supported by a winery • Experienced bottling line technicians • Technical support for bottling prep & packaging • Competitive prices Imports grow by 1% Imported wine sales grew by an average of 1% in all stores during the past year, compared to 7% for domestic wines. Washington state at 9% and Oregon at 10% out-paced California's 7% growth rate. —Jim Gordon Win es & Vin es D EC EM B ER 20 13 11 Page 1