Issue link: http://winesandvines.uberflip.com/i/210765
METRICS Wine Industry Metrics October performance was nearly consistent across the three major metrics of U.S. wine industry health. Off-premise sales grew by 6% from October 2012; directto-consumer (DtC) shipments grew by 8%, and winery hiring activity increased 7%. DtC shipments were especially noteworthy, reaching a record single-month high of $240 million. —Jim Gordon Up 6% from 2012 $750 $700 700000000 $650 $600 600000000 $ Millions Metrics Grow in October as DtC Shipments Break Record Domestic Wine Sales 800000000 2013 $550 $500 500000000 2012 $450 400000000 $400 Source: Jan Apr July Latest Metrics Complete metrics data is available at: winesandvines.com/metrics Oct Dec DtC Chardonnay Sales by Price per Bottle , Wines & Vines Off-premise sales of domestic wines in October dipped from their level the previous month but surpassed October 2012 by 6%, according to market-research firm IRI. $35 Direct-to-Consumer (DtC) Shipments $250 $30 Up 8% from 2012 2013 $200 $ Millions 12 months ending October 2013 $150 $25 2012 $ Millions $100 $50 Jan Apr July Oct $20 $15 Dec Source: Wines & Vines/ShipCompliant Model October sales for direct-to-consumer wine shipments grew 8% to hit $240 million, passing the previous record set in November 2012 by $16 million. Winery Job Index 2013 Up 8% from 2012 Winejobs.com Index $200 250 250 150140130120110100- $160 2012 200 200 $5 $0 <$ 20 $2 0$ $3 29 0$ $4 39 0$ $5 49 0$ $6 59 0$ $8 79 0pl us 300 300 $240 Source: Wines & Vines/ShipCompliant Model $120 150 150 $80 $40 100 100 $0 50 $10 Jan Apr July Oct Dec Source: Winejobs.com The Winejobs.com Index showed that job postings by wineries in October 2013 increased 8% from October 2012. The increase was driven by a 37% gain in winery hospitality jobs. 10 W in es & V i ne s D EC E M B ER 20 13 Sales of Chardonnay via direct-to-consumer shipments were highest in the $20-$29 price bracket, where the value reached $34 million and the volume reached 114,000 cases during the 12 months ending in October. The other six price segments shown were relatively close in value. Note that the most expensive wines at $80-plus neared $16 million with only 15,000 cases.