Issue link: http://winesandvines.uberflip.com/i/210765
METRICS The Flash Report No. of Domestic October Offers Average Flash Average Pageviews* Price (750ml) Discount (000) Cinderella Wine 12$43.18 Invino 64$23.94 Last Bottle Wines 19$30.12 Last Call Wines 102$22.38 Lot18 34$19.91 Wine Spies 28$28.91 Wine Woot 30$20.01 Wines Til Sold Out 53$21.89 WineShopper 31$16.13 Complete flash data is available to subscribers: winesandvines.com/flash Flash Offers Flat in October Flash SiteS COMPARED FOR OCTOber Flash Reseller Latest Flash Data 32% 39% 44% 46% 33% 33% 39% 53% 33% 5 78 114 74 172 <1 325 456 75 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, Oct. 2013 Flash offers for domestic wines remained steady through October with 448 total offers, nearly the same number as in October 2012. Last Call Wines led the flash segment with 102 offers. Chardonnay represented 12% of the offers for U.S. wines in the past 12 months, and most of those wines had a flash price between $9 and $19.99. Nine out of every 10 bottles of domestic Chardonnay offered by flash sites in the past 12 months were from California, with Napa and Sonoma counties accounting for about two-thirds of the total. With 143 offers, Last Call Wines had the most offers for Chardonnay by a major reseller. The average price of all Chardonnays was $31, and the average flash price was $18. The majority of Chardonnay offered by flash resellers had retail prices of $50 or less. —Andrew Adams No. of Offers for Chardonnay by Flash Price $50-plus Price Per Bottle $40-$49 Offers for Chardonnay by Flash Resellers Invino 1 Last Call Wines 9 $30-$39 Lot 18 31 $20-$29 $15-$19 182 $9-$14 264 23 $6-$8 0 Chardonnay Wine Spies Wine Woot Wines Til Sold Out WineShopper 109 All Other Wines All Others 0 50 100 150 200 250300 Source: Wines Vines Analytics 12 months through October 2013 200 400 600 800 1,0001,200 12 months through October 2013 Source: Wines Vines Analytics Flash Discounts for a Sample of CHARDONNAYS offerED in OCTOber Discount Winery/Region/ Winery Vintage Winery Brand VineyardStateRetail Flash Price Winery Size Flash In CasesSite 20% Miner Family WineryNapa Valley CA 2009 $56.00 $44.99 30,000Good Juice Direct 29% Iron Horse Vineyards CA 2011 $28.00 $19.99 30,000 WineShopper 33% Chateau Ste. MichelleIndian Wells WA 2011 $18.00 $11.99 1,500,000 WineShopper 40% Olabisi Wines CA 2010 $40.00 $23.99 Russian River Valley Carneros 1,000 Wine Spies 48% Au Bon Climat Santa Maria Valley CA 2010 $59.99 $30.99 50,000Last Call Wines 50% Foppoli Wines Russian River Valley CA 2010 $50.00 $24.99 500 Wine Spies 53% Keller Estate Sonoma CA 2010 $32.00 $14.99 10,000 Wines Til Sold Out 58% Alderbrook Winery Russian River Valley CA 2011 $39.99 $16.99 20,000Last Call Wines leading Flash sites Company Name URL Principals Affiliation Operation Cinderella Wine cinderellawine.comGary Vaynerchuk Wine Library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.comTony and Danielle WestfallGood Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Lot18 lot18.com Philip James, Kevin Fortuna Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber, Brandon Stauber Sells one wine each day, 365 days per year. Wine Woot wine.woot.comDavid and George Studdert Amazon One deal daily M-F. Emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight EST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: Wines Vines Analytics 12 W in e s & V i ne s DEC E M B ER 20 13