B O T T L E S
A N D
THE VOICE OF THE WINE INDUSTRY
Message
On the Bottle
Elements of Winning
Packaging 32
Interactive Marketing
Using Labels 42
Margerum's New
Santa Barbara Winery 46
Barrel Orders
Reflect Optimism 52
Wine East: Establishing
a Noiret Vineyard 90
Nutrition Labeling
and Alcohol Content 62
Aeration Treatments
Before/In Ferment 65
Vineyard Irrigation
the Smart Way 77
L A B E L S
WWW.WINESANDVINES.COM
i ss u e
OCTOBER 2013
