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In This Issue A Member of Wine Communications Group Inc. Laurie Daniel alance and alcohol levels are popular topics these days, but for some winemakers— and wine writers—these aren't just passing fads. Daniel talked to winemaker Ross Cobb about how he honed his practices to produce elegant, lower alcohol Pinot Noirs (page 55). B EDITORIAL Advertising Editor West: Jacques Brix Jim Gordon Vice President & Director of Sales Managing Editor (707) 473-0244 Kate Lavin jbrix@winesandvines.com Midwest: Hooper Jones Staff Writer (847) 486-1021 Andrew Adams hooperhja@aol.com Senior Correspondent Northeast: Marsha Tabb Paul Franson (215) 794-3442 Contributing Editor marshatabb@comcast.net Jane Firstenfeld East: Laura Lemos Northwest Correspondent (973) 822-9274 Peter Mitham laura@boja.com Columnists International: Dave Bayard Winemaking: Tim Patterson (973) 822-9275 Grapegrowing: Cliff Ohmart, dave@bayard.com Glenn T. McGourty Advertising Manager Practical Winery & Vineyard Christina Ballinger Editor: Don Neel Associate Publisher: Tina Vierra PUBLISHING President & Publisher Wine East Chet Klingensmith Editor: Linda Jones McKee; Writers: Richard Carey, Operations Coordinator Hudson Cattell Caroline Shakeshaft Dr. Linda Bisson r. Linda Bisson coauthors an article about the impact of "Oxygen in Wine" (page 65). She organizes the University of California, Davis, Wine Flavor 101 series aimed at understanding relationships between vineyard and winemaking practices and wine composition. D Contributing Writers Laurie Daniel, Jean Jacobson, Andrew Reynolds, Chris Stamp, Fritz Westover, Stephen Yafa Justine E. Vanden Heuvel ew wine cultivars offer viticultural challenges that also impact winemakers. Justine Vanden Heuvel, associate professor of viticulture at Cornell University, evaluates spacing and trellises for the new red cultivar Noiret with an eye toward wine quality (page 86). N B O T T L E S A N D THE VOICE OF THE WINE INDUSTRY L A B E L S WWW.WINESANDVINES.COM database development & information technology Database Manager Lynne Skinner Project Manager Liesl Jaros Database & Web Development James Rust Peter Scarborough Message On the Bottle Elements of Winning Packaging 32 Interactive Marketing Using Labels 42 Margerum's New Santa Barbara Winery 46 Barrel Orders Reflect Optimism 52 Wine East: Establishing a Noiret Vineyard 90 Nutrition Labeling and Alcohol Content 62 Aeration Treatments Before/In Ferment 65 Vineyard Irrigation the Smart Way 77 PACKAGING Postmaster Send address changes to: Wines & Vines PO Box 1649 Boulder, CO 80306-1649 Bridget Williams Publishing Information Barbara Summer Volume 94, Number 10 Wines & Vines, ISSN 043-583X, a member of Subscription Rates Wine Communications Group, Sonoma, Calif., U.S., $38.00; Canada/Mexico, $48.00 is published monthly. Periodicals postage paid All other countries, $85.00 (for airmail add $85.00) at San Rafael and at additional mailing offices. F OCTOBER 2013 Publishing Consultant Ken Koppel Customer Service (866) 453-9704 subs@winesandvines.com Design & Production winesandvines.com October's Cover or our cover story (page 32), Jane Firstenfeld identifies packaging trends from the 2013 BTI award winners, which include selections from Divining Rod and Cryptic. i S S u E Chairman Hugh Tietjen Reproduction in whole or part without permission is prohibited. Wines & Vines does not assume responsibility for unsolicited manuscripts or materials. Contributors are responsible for the proper release of proprietary and/or classified information. Wines & Vines is distributed through an audited circulation. Digital Edition PACKAGING BOTTLES &LABELS VIeW VIDeO: Watch these wine industry and design professionals share the best and worst of wine packaging. To access, scan this mobile barcode with your phone. Or see the digital edition at winesandvines.com. Digital conference explores design, planning, materials and the current market highlights By Jane Firstenfeld All print subscribers now get digital access to Wines & Vines. You can: TONI haMIlTON- • DOWNLOAD pages or full issues eDWaRDS: "If you decide to use QR coding on your labels, make sure you have the resources to • ACCESS via desktop, tablet or mobile device support it." Thin layers of birch and cherry wood can be stained and used as facestock for wine labels. • BROWSE current and archived issues 1 • WATCH videos 2 JIM GORDON: "There has never been as exciting a creative explosion of unusual names • SEARCH by keyword or table of contents • NAVIGATE by topic or page thumbnail and labels." caTheRINe DIDulka: "The role of design in business is to 3 address the needs of consumers and visually express the 4 Questions? Contact customer service at (866) 453-9701 or custserv@winesandvines.com Monday-Friday, 8:30 a.m.-5 p.m. PDT. values and beliefs of the business." Mysterium's sophisticated packaging was designed to appeal to patrons of night clubs, where its name glows under black light. O C TO b e r 2 0 1 3 4 W in es & V i ne s OC TOB E R 20 13 O C TO b er 201 3 43 To access, scan this mobile barcode or visit winesandvines.com/digitaledition. Use your Wines & Vines login to sign in.