Issue link: http://winesandvines.uberflip.com/i/172581
METRICS Wine Industry Metrics 533,075,041 Domestic Wine Sales 800000000 $750 $650 $600 600000000 $ Millions DtC Shipments Lead Positive August Metrics Up 7% from 2012 $700 700000000 2013 $550 $500 500000000 2012 $450 $400 400000000 Source: Jan Apr July Latest Metrics Complete metrics data is available at: winesandvines.com/metrics Oct Dec , Wines & Vines Table wine and sparkling wine produced in the United States grew 7% in sales in August compared to August 2012. The same 7% growth was recorded for 52-week sales. Direct-to-Consumer (DtC) Shipments The sharply rising value of direct-toconsumer shipments highlighted the positive Wine Industry Metrics in August. DtC shipments rose 23% in value from August 2012, totaling $67 million, according to the Wines & Vines/ShipCompliant Model. Off-premise sales of domestic wines stayed on track, with 7% monthly growth in value. This metric has shown few monthly changes during the past year, except for the traditional highs in November and December. The Winery Job Index also rose 7% from August 2012, marking the seventh month of continuing growth this year. Hospitality job hiring activity was the fastest growing category, according to Winejobs.com, which publishes the index. —Jim Gordon $250 250000000 Up 23% from 2012 2013 $ Millions $200 200000000 DtC Cabernet Sauvignon Sales by Price Segments $200 $150 150000000 2012 $100 100000000 12 months through August 2013 2011 $150 $50 50000000 Apr July Oct Dec August marked the fourth month in a row that direct-to-consumer shipments exceeded their 300 from the same months of 2012, according to the Wines & Vines/ShipCompliant Model. levels $ Millions Jan Source: 0 Wines & Vines/ShipCompliant Model $100 Winery Job Index 250300 300 $240 $50 2013 $200 250 250 $160 2012 200 200 150 Up 7% from 2012 $0 $120 150 150 $80 <$ $2 20 0$3 9. $4 99 0$5 9. $6 99 0$7 9. $8 99 0$9 9. 99 $1 00 -p lu s Winejobs.com Index 200 2011 Source: Wines & Vines/ShipCompliant Model $40 100 100100 $0 50 50 50 Jan Apr July Oct Dec Source: Winejobs.com The August increase in winery job postings was driven by a surge in hospitality jobs that buoyed the index despite less activity in the winemaking and sales/marketing categories. 10 W in es & V i ne s O C TOB E R 20 13 For Cabernet Sauvignon, the value of direct-to-consumer shipments by bottle price differs markedly from off-premise store sales (see opposite page). DtC shipments of Cabernet at the highest price points generated the most revenue in the 12 months through August.