Issue link: http://winesandvines.uberflip.com/i/112023
PACKAGING Based in Italy, Bruni is well known for strikingly innovative wine bottles like the monumental 'Pilar' (above). this innovation. What a great marketing concept to teach consumers about wine and its natural behavior,��� she said. ���More than price, our customers are looking for the best quality,��� Collet said. To stand out, Saverglass offers ���a whole range of patented original bottles as well as infinite possibilities for decoration and finishing.��� This can help clients reduce R & D budgets when launching new models or brands, he said. Saverglass, he said, constantly optimizes glass-decoration processes, now using water-soluble varnishes and ���totally eradicating heavy metals involved in enamels and avoiding solvents��� commonly used in coating and polyurethane varnishes. The company also introduced ���Select Colors,��� with a selection of eight tinted glasses, through the installation of coloring feeders. The industry has seen remarkable increases in terms of quality performance and ease of application for antiscuff coatings, Kisle said. ���In terms of quality performance and ease of application, latest developments to coating provide high performance for extreme transportation and handling requirements��� with tailor-made slip angles and excellent scratch resistance. M.A. Silva���s Foster explained, ���Most of the advances are in technology, in the areas of computer programming, laser dimensional analysis packaging automation, coating dispersion, (which) have resulted in consistent, quality bottles at stable pricing. ���Most wineries are responsive to the end-point user,��� Foster said. When it comes to size and shape, wine bottles remain remarkably similar, not only because of government regulations (anyone remember the ���fifth���?), but also ���to satisfy their consumers��� requests for the bottles to fit in wine racks, wine storage cellars, etc. Wineries that are primarily directto-consumer and restaurants choose bottles that will stand out but remain traditional in appearance.��� The precise demands of bottling lines are another limiting factor in changing to diverse bottle sizes/shapes. ���One famous winery used a very unconventional shape, and it failed,��� Tricor Braun���s Bottene recalled. ���There are very few wineries capable of pulling off an untraditional style or shape. Most likely this is due to the limitations of the filling process. Anything in the wine industry has to be able to make it through a traditional process of filling. To do this for a unique shape is problematic.��� Only two packages have materially affected wine bottle suppliers, according to our sources: the supersized 3-liter or 5-liter bag-in-box, (who buys gallon jugs?) and the mini 187ml bottles served on airlines (now virtually all PET plastic). ���PET has become the packaging of choice for 187ml airline wines. It makes sense from the perspective of packaging weight and convenience,��� Bottene acknowledged. ���Bottles at lighter weight are just an intelligent thing to do. However, sacrificing style for practicality is not required.��� ���Erica Harrop, Global Package Screwcap: everybody does it In terms of wine bottles, the screwcap debate is so 2002. Every producer tools bottles for screwcaps. The Saverglass catalogue contains more than 20 screwcap-fitted items for ���extra premium��� and ���standard premium��� bottles in Bordeaux, Win es & Vines M A RC H 20 13 45