Issue link: http://winesandvines.uberflip.com/i/112023
METRICS Wine Industry Metrics Good Sales Growth Continues In Perennially Slow Month Domestic Wine Sales $500 Up 7% from 2012 $ Millions $450 $400 2013 2012 $350 2011 $300 $250 Jan Apr Jul Complete metrics data available to subscribers: winesandvines.com/metrics Oct Dec Source: Symphony IRI Group, Wines & Vines January is a notoriously slow time for wine sales, yet the new numbers analyzed by WinesVinesDATA show good gains versus a year ago. January and March tend to be the worst months for offpremise sales, but domestic wine sales still grew 7% during January 2013, according to the Symphony IRI Group. Direct-toconsumer shipments managed to gain 4% during what is typically their third-slowest month of the year. The Winery Job Index dipped below the level measured in January 2012. ���J. G. Monthly off-premise sales of domestic table wines grew 7% in January at major food and drug stores compared to a year ago. This was the fastest growth since September 2012. DtC Shipments by Bottle Price Direct-to-Consumer (DtC) Shipments $240 12 months through January 2013 Up 4% from 2012 $ Millions $200 2012 $160 35% 30% $120 $80 2013 25% 2011 20% $40 $0 Dollar Share Volume Share Jan Apr Jul Oct Dec 15% Source: Wines & Vines/ShipCompliant Model DtC shipments made a modest gain in January, increasing 4% in value compared to January 2012. This was good enough to keep the 12-month trend at 10%. 10% 5% Winery Job Index 0% 220 2012 Winejobs.com Index 180 2013 Bottle Price 2011 140 Down 3% from 2012 100 60 20 Jan Apr Jul Oct Dec Source: Winejobs.com The Winery Job Index dipped below the level of January 2012, but that was an unusually active month when the wine industry was gearing up for growth. 10 W in es & V i ne s M AR C H 20 13 <$20$20- $30-$40-$50-$80- $100+ $29 $39$49$79$99 A dramatic inverse relationship exists between wines differentiated by bottle price. When WinesVinesDATA looked at dollars versus volume of DtC shipments, the most expensive wines ($100-plus per bottle) accounted for the largest share of dollars and the smallest share of bottles shipped. The least expensive wines (less than $20 per bottle) accounted for the largest share of volume and the second-lowest share of dollars.