Issue link: http://winesandvines.uberflip.com/i/112023
PACKAGING concern for weight, bottles must meet the same strict quality standards as heavier traditional bottles. Saverglass, bottle maker for traditional prestige wine brands including Roederer Cristal, Ch��teau Margaux, Roman��eConti and ���the great names in Cognac,��� Collet said, ���couldn���t remain insensitive TricorBraun provides Ponzi Vineyards with bottles of varied colors, shapes and closures. to a marketing evolution that became gradually steeped in environmental concerns. Here in Napa, we were the first to express this important need. In Australia and South Africa, ���green pressure��� is also very strong.��� In 2010, Saverglass released Eco-Design, a range of bottles for wines and spirits with relatively light glass weight ���while maintaining the requirement for design quality.���The challenge is to conceive models that are sufficiently distinctive and qualitative without a glass overload,��� Collet said. Saverglass offers 750ml bottles ranging from 500 to 1,200 grams. Global Package���s customers also skew to the higher end, but Harrop emphasized, ���Bottles at lighter weight are just an intelligent thing to do. However, sacrificing style for practicality is not required. Being aware of the choices available is a smart option, and we find our customer base is very aware of how to save money intelligently without giving up an elegant image. I think that now we discuss weight less, but it is present in any discussion.��� Shapes, sizes, colors and custom d��cor Whatever your ideal weight, bottle d��cor is always an option. As detailed in our October 2012 issue, aftermarket options abound. Bottle makers can provide builtin decoration. At O-I���s Tracy plant, Armagost showed off a prototype wine bottle. Its working title is ���vortex,��� after the Miller Lite beer bottle with interior grooves that supposedly enhance carbonation. The wine bottle is lined with a wave-like moir��e pattern molded on the interior (photo on page 38). Neither commissioned nor yet adopted by a wine company, the clear glass version virtually cries to be filled with a lovely ros�� wine. Realistically, wine bottles are available in a standard range of colors from clear to amber and various hues of green and blue (for Rieslings). ���Colors are not yet a big option for change, because the production quantities make this option almost unavailable,��� Harrop explained. ���However, color-coating a bottle would be a good idea. Not many in the wine industry choose to step out of the norm,��� she said. Harrop, meanwhile, is enthusiastic about unique bottles. ���The MBS bottle or bottle decanter was designed by a famous Spanish chef, who believes wines can be decanted from the bottle. He worked with one of our major suppliers to create Sell to More Growers SELECT RECORDS BASED ON: region grapes grown acreage grape sales new vineyard The Wines & Vines Grower Online Marketing System (GOMS) enables users to create and save highly customized grower searches, and export results into advanced report types, data exports and mailing labels. (866) 453-9701 www.winesandvines.com/oms 44 W in e s & V i ne s M AR C H 20 13