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June 2018 WINES&VINES 65 TASTING ROOM FOCUS amazing gifts. Share them with your guests. It's fun and helps breaks the monotony. 5 Celebrate your successes. Think about your most successful days of sell- ing and what made those sales successful and challenge yourself to do it again or beat your own goal. When you can chal- lenge yourself and have fun doing it, time flies by. 6 Take a walk. Whether on your own or taking a group of guests for an im- promptu walk in the vineyards, cellar, or wherever, just change up your routine. Get some fresh air and a change of pace. 7 Create a tradition with coworkers. Give yourself something to look forward to at different points of the day or different days of the week. Whether you celebrate when you reach a sales goal, have a weekly bowling league with coworkers or something else that you can look forward to, try and make a tradition out of it. 8 Do something creative at different points of the day. During slower times, role play with your coworkers to find new ways to sell to different types of wine buyers; work with the merchandising team to create more compelling displays. During busier times, find ways to be creative in your con- versations with guests — in appropriate ways, of course. 9 Learn something during downtime. What else can you find out about the wines, vineyards, terroir, or other things about your wines and brand? What's of in- terest to you? Explore it and share it. 10 Remind yourself about your impor- tant role at the winery. Years of hard work to plant and cultivate the vines, worry about weather and pests, harvest, bottling and aging have gone into creating this beau- tiful wine, and now it is yours to sell by culti- vating great relationships with guests who want to taste it. What an honor! The great thing about our winery tasting rooms is that we get to practice our skills daily. If we make a mistake, it's not nuclear physics; the place isn't going into meltdown. We can come back tomorrow and practice again. The more you practice, the easier self-motivation be- comes, and soon it will be second nature to you. So practice motivating yourself. Rinse and repeat. You'll shine. WISE Academy (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals, and is celebrating its 10th year in 2018. Learn more at wineindustrysaleseduca- tion.com. HoytShepston_Monthly09 10/31/08 4:44 PM TTB LABEL APPROVALS Low per-label costs Gov't. Liaison Negotiations or Footwork Reasonable Hourly Rates TRADEMARK SEARCHES As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. Phone or write for details. 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted www.trademarkinfo.com Since 1957 GovtLiaison_Dir08 11/29/07 2:00 PM Pag Wines & Vines Digital Edition View this issue on your tablet, smartphone or online at winesandvines.com/digitaledition winesandvines.com