May 2018 WINES&VINES 89
ADVERTISER INDEX
72 Winery Planning & Design practicalwinery.com
67
Wines & Vines Directory/Buyer's
Guide winesandvines.com/order
54, 55 Wines & Vines Packaging Conference wvpack.com
69
WISE Academy - Wine Industry
Sales Education
wineindustrysaleseducation.
com
23 Wonderful Nurseries wonderfulnurseries.com
63 WS Packaging Group Inc. wspackaging.com
41 Zenport Industries zenportindustries.com
41
Zinfandel Advocates & Producers
(ZAP) zinfandel.org
ESTATE BOTTLING: Mobile bottling since 1983.
Pressure-sensitive labeling & sterile bottling in a
45-foot van. 1,500 cases per day with 6 winery
personnel in 375ml, 750ml and 1.5-liter formats.
Call (707) 963-5705.
CLASSIFIEDS
29 Affinity Creative Group affinitycreative.com
85 AFTEK Inc. aftekfilters.com
71 AgFast Corp. agfast.com
85 Agricultural Risk Management agriculturalriskmanagement.com
61
All American Containers -
Pacific Coast aacwine.com
77
American Society for Enology
and Viticulture (ASEV) asev.org
3, 15,
25, 65 ATPGroup atpgroup.com
69 Avian Control Bird Repellent aviancontrol.com
91 Berlin Packaging berlinpackaging.com
32 Boswell Co. boswellcompany.com
62 Bucher Vaslin North America bvnorthamerica.com
77 Castoro Bottling Co. castorobottling.com
33 Comerica Bank comerica.com
20, 21 Continental ContiTech contitech.us
53 Cork Supply USA corksupply.com
17 Della Toffola USA Ltd. dellatoffola.us
5 Diam Closures USA g3enterprises.com
86 Eastern Wine Labs easternwinelabs.com
49 Free Flow Wines freeflowwines.com
22 Global Package LLC globalpackage.net
39 Glopak Wine and Spirits glopakwineandspirits.com
72 Gomberg, Fredrikson & Associates gfawine.com
71 Government Liaison Services Inc. trademarkinfo.com
86 Green Hoe Co. greenhoecompany.com
31 Infinity Foils Inc. infinityfoils.com
79 Innovation + Quality winebusinessiq.com
42 Lafitte Cork & Capsule Inc. lafitte-usa.com
87 Lakewood Cork lakewoodcork.com
27 Live Oak Bank liveoakbank.com/winery
38 Maverick Enterprises Inc. maverickcaps.com
51 Napa Fermentation Supplies napafermentation.com
9 O-I Packaging Solutions o-ipackagingsolutions.com
62 Ogletree's Inc. ogletreecorp.com
75 Primera Technology Inc. primeralabel.com
73 Process2Wine process2wine.ca
18 Prospero Equipment Corp. prosperoequipment.com
16 Quality Stainless Tanks qualitystainless.com
92 Rivercap USA rivercap.com
40 Sara Nelson Design saranelsondesign.com
43 Saverglass Inc. saverglass.com
71 Shelco Filters shelco.com
24 Signature Mobile Bottlers Inc. signaturebottlers.com
14 Spokane Industries spokaneindustries.com
7 StaVin Inc. stavin.com
19 Tonnellerie de Mercurey USA Inc tonnellerie-de-mercurey.com
41 Tonnellerie Sansaud USA sansaud-usa.com
32 Tonnellerie Sirugue sirugueusa.com
2 TricorBraun WinePak tricorbraunwinepak.com
50 Uks Inc. uksinc.com
37 Universal Packaging thinkuniversal.com
59 Vacuum Barrier Corp. vacuumbarrier.com
83 Vance Metal Fabricators vancemetal.com
26 Vintuitive Winemaking Tools LLC vintuitivewmt.com
81 Waterloo Container Co. waterloocontainer.com
40 Watermark Labels watermarklabels.com
51 Wausau Coated Products wausaucoated.com
49 West Coast Bottles LLC westcoastbottles.com
35 Wine Business Monthly winebusiness.com
83 Wine Packaging by Naylor naylorwine.com
48 Winejobs.com winejobs.com
Page Company Website Page Company Website Page Company Website
w i n e s a n d v i n e s . c o m
MARKET
DATA AND
ANALYSIS
Wineries
DtC Shipments
Off-Premise Sales
WINES VINES
ANALYTICS
Market Research for Wineries and Suppliers
Flash Sales Offers Climb Higher in November
The Flash Report
Complete flash data is available
at winesandvines.com/flash
FLASH DISCOUNTS FOR A SAMPLE OF PACIFIC NORTHWEST WINES OFFERED IN NOVEMBER
Discount Winery/Brand Region State Varietal Vintage
Winery
Retail
Flash
Price
Winery Size
in Cases Flash Site
18% Long Shadows Vintners Columbia Valley WA Merlot 2012 $62.99 $51.65 30,000 Underground Cellar
38% Northstar Columbia Valley WA Merlot 2009 $40.00 $24.99 30,000 WineShopper
40% Eyrie Vineyards Willamette Valley OR Pinot Gris 2012 $49.99 $29.99 10,000 Last Call Wines
40% Sokol Blosser Winery Dundee Hills OR Pinot Noir 2012 $53.75 $32.50 70,000 Rue La La
44%
Goose Ridge Estate
Vineyard and Winery Columbia Valley WA Merlot 2008 $36.00 $20.00 300,000 Wine Woot
50% Naked Winery Rogue Valley OR Muscat 2013 $30.00 $15.00 19,000 Wine Woot
58% Emerson Vineyards Willamette Valley OR Pinot Noir 2010 $39.99 $16.99 3,500 Last Call Wines
64% Precept Wine Brands/Primarius Willamette Valley WA Pinot Noir 2012 $50.00 $17.99 680,000 Wines Til Sold Out
METRICS
14 WINES&VINES January 2015
T
he total number of off ers for domestic
wines in November was 4% higher than
a year ago, bringing to an end a two-
month trend of slightly lower off er totals. Flash
websites made a total of 576 off ers and were
led by Last Call Wines, which had 113. Wired
for Wine, which averages 35 off ers per month
held a special event that resulted in 106 off ers
for domestic wine and also helped drive the
monthly total higher.
In 2012 and 2013, the total number of offers
in November and December were higher than
in previous months of those years. December
2013's total of 722 offers was the highest of that
year and has been unsurpassed in 2014. During
the past 12 months ending in November 2014,
the total offers per month also spiked in May
(610 offers), August (601) and November
(578). Each of these month's totals were either
100 offers higher than the 12-month average of
500 or close to that level. A higher number of
offers by Invino pushed the total higher in three
of those months. In November, Invino had just
67 offers, and the higher total can be attributed
to Wired for Wine and Last Call Wines.
By wine type, the breakdown of offers has
stayed relatively the same since Wines Vines
Analytics first started tracking flash offers. Cab-
ernet Sauvignon is the most popular followed by
Pinot Noir. Chardonnay and red blends have
occasionally switched the third place position but
always remain well ahead of Zinfandel and other
varietal wines. In the "all other" category Sau-
vignon Blanc accounted for 112 of the 664 offers
followed by Petite Sirah's 77. While white Zin-
fandel may still account for a sizeable share of
off-premise retail shelves, flash sites made only
one offer for the wine type in the past 12 months.
—Andrew Adams
FLASH SITES COMPARED FOR NOVEMBER
Flash Reseller
Number of
Domestic Offers
Average Flash
Price (750ml)
Average
Discount Page views*
Cinderella Wine 13 $40.17 28% 35,000
Invino 67 $25.39 40% 234,000
Last Bottle Wines 22 $25.36 40% 258,000
Last Call Wines 113 $22.26 48% 9,000
Lot18 42 $19.75 34% 654,000
The Wine Spies 35 $27.20 32% 43,000
Wine Woot 53 $18.48 45% 854,000
Wines Til Sold Out 55 $21.72 50% 862,000
WineShopper 23 $18.42 41% 68,000
Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, November 2014
TOTAL FLASH OFFERS BY MONTH TOTAL DOMESTIC FLASH OFFERS BY VARIETAL
Source: Wines Vines Analytics, winesandvines.com/fl ash 20 leading Flash sites, 12 months ending Nov. 2014 Source: Wines Vines Analytics, winesandvines.com/fl ash
1,500
1,200
900
600
300
0
Cabernet Pinot Char- Red Zin- Sauvignon Syrah Merlot All
Sauvignon Noir donnay Blends fandel Blanc Others
800
700
600
500
400
300
Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov
491
1,481
1,203
818
764
298
200
193
664
2014
