Wines & Vines

May 2018 Packaging Issue

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Key Indicators Complete data is available at winesandvines.com/metrics. T otal U.S. wine sales, both domestic and packaged imports approached $3.7 bil- lion in March, market research firm bw166 reported, up 5% from a year earlier. Domestic wine sales, including bulk im- ports, gained 1% in the latest 12 months to reach $41 billion. The increase stemmed from a mere $347 million in additional sales in the period. Half the additional sales occurred in March, underscoring just how robust the month was relative to the rest of the year. Do- mestic table wines drove the growth, rising 4% on $145 million in additional sales for the month; this contrasted with slightly weaker sales for the segment over the past 12 months. Demand for bulk imports remained strong, rising 19% in the month with an additional $10 million in sales. Domestic sparkling wines added little more than $5 million in sales in March for a growth rate of 5%. Packaged imports continued to challenge domestic wines, rising 6% in the latest 12 months to $21 billion. The growth in dollar terms was $1.3 billion, or nearly four times that of domestic wines. The growth helped push total U.S. wine sales in the period to $63 billion, up 3% from the previous year. —Peter Mitham U.S. Wine Sales Winery Job Index MONTH March 2018 497 March 2017 476 12 MONTHS March 2018 327 March 2017 302 MONTHLY INDEX 8% U.S. Wine Sales Rise 5% in March Source: winejobs.com 4% METRICS 10 WINES&VINES May 2018 Off-Premise Sales IRI Channels MONTH March 2018 $680M March 2017 $654M 12 MONTHS March 2018 $8,896M March 2017 $8,651M MONTHLY SALES U.S. Wine Sales MONTH March 2018 $3,686M March 2017 $3.525M 12 MONTHS March 2018 $41,236M March 2017 $40,890M MONTHLY SALES 4% 3% 1% 5% Direct-to-Consumer Shipments MONTH March 2018 $342M March 2017 $311M 12 MONTHS March 2018 $2,758M March 2017 $2,436M MONTHLY SHIPMENTS 13% 10% Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ended Mar. 25, 2018. Source: bw166.com, Wines Vines Analytics. Domestic table and sparkling wine sales on-premise and off-premise. $ Millions $1,000 $800 $600 $400 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Source: Wines Vines Analytics/ShipCompliant $ Millions $450 $400 $350 $300 $250 $200 $150 $100 $50 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 2018 2017 2018 2017 2017 2016 2017 2016 TOTAL WINE SALES $ Millions 2017 2018 Change % Change Domestic Table, Sparkling & Imported Bulk $40,889 $41,236 $347 1% Packaged Imports & All Other Wines $20,195 $21,449 $1,254 6% Total Wines $61,084 $62,685 $1,601 3% Source: bw166.com, Wines Vines Analytics. Consumer expenditures for all wines on-premise and off-premise, 12 months through March 2018. Excludes cider. Winejobs.com Index 500 400 300 200 100 0 2018 2017 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 2017 2016 $ Billions $4 $3.5 $3 $2.5 $2 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 2018 2017 2017 2016

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